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Pranav Harihar Sharma, showrunner of Pippip Media, has launched an announcement by way of which he accuses Disney+ Hotstar of plagiarising the marketing campaign he created for Fantasy Akhada final yr.
In keeping with Sharma, Disney+Hotstar’s movie that includes Kapil Dev which was launched on 27 September for the OTT participant’s protection of the upcoming Males’s ICC ODI World Cup, is just like what he and Pippip Media created together with Wirality Media for FantasyAkhada.
In an announcement shared with Marketing campaign India, Sharma revealed how Fantasy Akhada ‘stumped’ publications and followers with Harsha Bhogle being kidnapped dwell on Instagram.
He stated, “A yr later, we’re left dealing with a googly, after we see our marketing campaign concept copied by one other inventive company and overtly used for a prestigious model.”
He went on to ask Disney+ Hotstar for the repercussions of what he labelled a ‘brazen theft’.
“Will Disney+ Hotstar sack the company? What are the authorized treatments out there to the inventive of us in such circumstances? This isn’t simply surprising however completely disheartening! In such a digital age the place no theft will stay undetected, some inventive of us dare to do that and that too this early. My marketing campaign was launched in 2022 only a yr in the past – bhai brand thoda to attend kar lete chori karne ke pehle! (you must have waited slightly longer earlier than robbing the thought),” he added.
The Fantasy Akhada marketing campaign was produced by Pippip Media together with Wirality Media.
Marketing campaign India has reached out to Disney+ Hotstar for remark.
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