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Dubai obtained 14.36 million worldwide in a single day guests in 2022, rising 97 per cent YoY from the 7.28 million vacationer arrivals in 2021, in keeping with the newest knowledge revealed by Dubai’s Division of Economic system and Tourism (DET). The expansion, which enabled the emirate to surpass international and regional tourism restoration ranges, contributes to the aim of the Dubai Financial Agenda D33 launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to consolidate Dubai’s standing as one of many world’s high three cities for journey and enterprise.
By closing in on its pre-pandemic visitation of 16.73 million in 2019, Dubai’s 2022 tourism efficiency additional validated its rating because the No.1 international vacation spot within the Tripadvisor Travellers’ Alternative Awards 2023 for the second successive yr, solely the second metropolis in historical past to realize the feat. The newest knowledge from the United Nations World Tourism Organisation (UNWTO) exhibits that international vacationer journey in 2022 was 37 per cent decrease than 2019. The Center East noticed the strongest relative improve, with arrivals climbing to 83 per cent of pre-pandemic numbers. Dubai exceeded each international and regional barometers of restoration with guests to town in 2022 reaching 86 per cent of pre-pandemic ranges.
Dubai’s worldwide markets preserve momentum
The sturdy efficiency in 2022 options some noteworthy spikes in Dubai’s conventional key markets and robust progress throughout rising markets. Dubai remained a first-choice secure journey vacation spot for guests from town’s stronghold markets.
From a regional perspective, Western Europe and GCC areas every accounted for a 21 per cent share of arrivals. The GCC area particularly noticed an exponential improve of their share of arrivals from 13 per cent in 2021 to 21 per cent final yr. South Asia contributed 17 per cent of whole volumes whereas the MENA area contributed 12 per cent, additional reinforcing Dubai’s continued enchantment to travellers from proximity markets. The Americas accounted for seven per cent of arrivals whereas the North Asia and South East Asia area and Africa every contributed 5 per cent and Australasia accounted for 2 per cent.
His Excellency, Issam Kazim, CEO of Dubai Company for Tourism and Commerce Advertising and marketing, mentioned: “As Dubai continues to develop exponentially according to the Dubai Financial Agenda D33 launched by our visionary management to make Dubai one of many world’s high three cities for tourism and enterprise, it stays dedicated to shifting to the following degree with new and distinctive world-class infrastructure, experiences and points of interest. The sheer range of the vacation spot proposition and Dubai’s rising profile as a secure, open and accessible vacation spot noticed town being chosen because the No.1 international vacation spot for the second yr in a row within the Tripadvisor Travellers’ Alternative Awards 2023. Our companions performed a pivotal position in attaining the No.1 rating with their contributions to each Dubai’s tourism progress and the sector’s international rebound, in addition to their energetic participation in all our international campaigns and advertising actions which have pushed consideration for Dubai because the vacation spot of alternative for international travellers. The distinctive help of our private and non-private sector stakeholders and companions might be instrumental in elevating our capacity to showcase our unmatched providing designed to fulfill the varied preferences and budgets of worldwide travellers, as we gear as much as welcome extra guests to Dubai in 2023.”
Hospitality sector achieves vital progress
Dubai’s lodge sector, which continues to be integral to the emirate’s vacation spot promise and the general progress of the tourism business, continued to carry out strongly throughout all hospitality metrics.
Common occupancy for the lodge sector in 2022 stood at 73 per cent, one of many highest on this planet, rising from 67 per cent in 2021. The determine is simply in need of the 75 per cent occupancy within the pre-pandemic interval of 2019. The excessive occupancy is especially noteworthy because it was achieved regardless of a 16 per cent improve in room provide in 2022 in comparison with 2019. Dubai’s lodge stock on the finish of December 2022 comprised of 146,496 rooms at 804 lodge institutions, in comparison with 126,120 rooms accessible on the finish of December 2019 throughout 741 institutions. The overall variety of inns in 2022 marked a six per cent progress over 2021, with 755 lodge institutions providing 137,950 rooms, figures that spotlight the continued sturdy investor confidence in Dubai’s tourism sector.
The lodge sector outperformed pre-pandemic ranges throughout all different key measurements – Occupied Room Nights, Common Every day Price (ADR) and Income Per Out there Room (RevPAR). Occupied room nights reached a file excessive of 37.43 million room nights in 2022, registering a 19 per cent improve vs. 2021 (31.47 million) and a 17 per cent improve over the pre-pandemic interval of 2019, which yielded 32.11 million occupied room nights.
The ADR of AED536 in 2022 surpassed the ADRs for each 2021 (AED451) and 2019 (AED415), with 19 per cent and 29 per cent will increase respectively. The lodge sector’s sturdy efficiency can also be evident in its RevPAR progress – a rise of 30 per cent in comparison with 2021 (AED391 v AED301) and a rise of 25 per cent over the pre-pandemic interval of 2019 (RevPAR of AED312).
Superstar-led international campaigns
One of many driving elements behind Dubai’s success in 2022 may be attributed to charming international campaigns performed in collaboration with regional and worldwide celebrities, opinion leaders, influencers and group personalities that highlighted town’s distinctive enchantment and dropped at life the myriad experiences it provides. One such marketing campaign is Dubai Presents, which takes a novel strategy to international vacation spot advertising, utilizing a extremely stylised film strategy to create partaking content material. Shot towards the backdrop of a few of Dubai’s most iconic landmarks and distinctive hidden places, these quick movies characteristic Hollywood stars like Jessica Alba and Zac Efron. The ‘The place the World Celebrates’ international marketing campaign that coincided with the FIFA World Cup in Qatar featured French soccer star Karim Benzema.
Worldwide occasions vacation spot
One of many largest success tales of the area in 2022, Expo 2020 Dubai, made a large contribution to the tourism business’s excellent efficiency. The six-month lengthy occasion, which attracted over 24 million visits, as soon as once more proved Dubai’s capacity to host mega international occasions and strengthened its place as a global occasions vacation spot.
Dubai seeks to additional improve its vacation spot proposition throughout all tourism pillars, leveraging the retail and occasions sectors to draw extra home and international guests. Along with Expo 2020, Dubai continued to host international enterprise and leisure occasions throughout 2022 together with Gulfood, the World Authorities Summit, Binance Blockchain Week, Gitex World Dubai, the Worldwide Boat Present and the Arabian Journey Market. Along with this, town additionally hosted the Skift World Discussion board East, the first-ever worldwide extension of the world’s flagship journey convention, the Skift World Discussion board. At this occasion, Dubai’s Division of Economic system and Tourism introduced the launch of an annual Dubai Tourism Summit.
Yearly, as a part of its Retail Calendar, the Dubai Festivals and Retail Institution workforce (DFRE) organises main festivals and occasions together with the long-lasting internationally-renowned Dubai Procuring Competition, Dubai Meals Competition, Dubai Summer season Surprises and Dubai Health Problem. In 2022, DFRE additionally launched the inaugural Dubai Esports Competition, the most important worldwide esports match to be held within the area.
A number one sports activities tourism vacation spot, Dubai additionally hosts an intensive line-up of annual international sports activities tournaments and occasions , attracting sporting icons, gamers and followers from world wide. In 2022 town’s worldwide sporting calendar included the Dubai World Cup horse race, the Dubai Obligation Free Tennis Championship, Emirates Airline Dubai Rugby 7s, the Dubai Desert Basic golf match and the DP World Tour championship, to call just a few. Dubai pulled out all stops to allow residents and visiting followers to benefit from the FIFA World Cup 2022 at buzzing hotspots within the metropolis. Dubai was chosen as one in all six cities globally to host an official FIFA Fan Competition, making Dubai a focus for the worldwide soccer fraternity.
Culinary innovation and accolades
Dubai’s culinary sector was a major driver of progress in 2022, with town’s wealthy, artistic and multi-cultural eating scene attracting guests and accolades from throughout the globe. Dubai’s eclectic gastronomic scene options round 13,000 eating places and cafés, starting from homegrown eateries to gourmand establishments and advantageous eating eating places, providing various cuisines. Town’s thriving culinary panorama was recognised with the launch of the inaugural MICHELIN Information Dubai in June 2022. The primary regional version of the world’s most prestigious restaurant information featured a complete of 69 eating places, together with 14 Bib Gourmand winners. Additional, Dubai’s eating places and cooks have been recognised within the inaugural version of the Center East & North Africa area’s 50 Finest Eating places checklist unveiled in February 2022, which celebrates culinary excellence throughout the area. The arrival of advantageous eating meals critique model Gault&Millau additionally contributed to the evolution of the eating scene in Dubai. In 2022, DET launched the area’s first-ever Gastronomy Business Report, a complete research of the gastronomy scene within the metropolis and the area, reinforcing Dubai’s place as a extremely sought-after international meals tourism vacation spot.
Dubai’s culinary sector was a major driver of progress in 2022, with town’s wealthy, artistic and multi-cultural eating scene attracting guests and accolades from throughout the globe. Dubai’s eclectic gastronomic scene options round 13,000 eating places and cafés, starting from homegrown eateries to gourmand establishments and advantageous eating eating places, providing various cuisines. Town’s thriving culinary panorama was recognised with the launch of the inaugural MICHELIN Information Dubai in June 2022. The primary regional version of the world’s most prestigious restaurant information featured a complete of 69 eating places, together with 14 Bib Gourmand winners. Additional, Dubai’s eating places and cooks have been recognised within the inaugural version of the Center East & North Africa area’s 50 Finest Eating places checklist unveiled in February 2022, which celebrates culinary excellence throughout the area. The arrival of advantageous eating meals critique model Gault&Millau additionally contributed to the evolution of the eating scene in Dubai. In 2022, DET launched the area’s first-ever Gastronomy Business Report, a complete research of the gastronomy scene within the metropolis and the area, reinforcing Dubai’s place as a extremely sought-after international meals tourism vacation spot.
Delivering on sustainability targets
With sustainability embedded in its tourism technique, Dubai has taken decisive measures to place itself as a best choice for holidaymakers searching for sustainable and secure locations. All through 2022, Dubai labored tirelessly to realize town’s sustainability targets, led by Dubai Sustainable Tourism (DST), an initiative geared toward elevating town’s profile as a number one sustainable vacation spot. DST has taken steps to contribute to town’s broader clear power targets and the United Nations Sustainable Improvement Targets 2030, in addition to the UAE’s Internet Zero 2050 technique. With 2023 declared because the UAE’s Yr of Sustainability and Expo Metropolis Dubai internet hosting COP28, the UN Local weather Change convention, the yr might be key for advancing Dubai’s imaginative and prescient to boost sustainability and forge international cooperation to handle important points. The final yr noticed the launch of ‘Dubai Can’, an revolutionary citywide sustainability initiative, as a part of the drive to rework the emirate into a number one sustainable vacation spot and the world’s greatest metropolis to reside and work.
World cruise and yacht tourism vacation spot
Cruise and yacht tourism performed a vital position in attracting worldwide vacationers and strengthening Dubai’s place as a world journey hub in 2022. The enlargement of the cruise sector has additional consolidated Dubai’s standing because the cruise hub of the area. Equally, with its world-class infrastructure, superior amenities, year-round sunshine, luxurious marinas, award-winning tourism choices, wealthy maritime historical past and picturesque shoreline, Dubai continues to amplify its enchantment as a world superyacht hub.
New landmarks and initiatives to spur progress
In 2022, a lot of new points of interest and initiatives have been launched as a part of the ever-evolving vacation spot proposition. These embody the disclosing of the Museum of the Future, Dubai’s new iconic landmark that gives a gateway to a future world. Dubai additionally unveiled Expo Metropolis, the dynamic legacy of Expo 2020, an innovation-driven, human centric imaginative and prescient of the longer term, and Atlantis The Royal, a mega resort positioned on Palm Jumeirah.
With the implementation of the Dubai 2040 City Grasp Plan, which goals to increase the emirate’s tourism providing by over 100%, Dubai is on monitor to realize its imaginative and prescient of changing into town of the longer term. Furthermore, Dubai will launch new initiatives aligned with the UAE 2031 Tourism Technique, which seeks to draw 40 million visitors by 2031 and improve the tourism sector’s contribution to the emirate’s GDP to AED 450 billion.
Dubai additionally continues to unveil sturdy regulatory initiatives to advertise the accelerated progress of the tourism sector together with hassle-free entry procedures for enterprise and leisure travellers that streamline entry to the emirate by establishing long-term engagement with town. These embody the 60-day vacationer visa accessible from September 2022, and the 5-Yr Multi-Entry Visa for workers of multinational corporations, along with the Golden Visa, Digital Working and Retire in Dubai programmes. In 2022, Dubai was chosen as one in all 20 locations globally beneath Airbnb’s Stay and Work Wherever initiative to establish the world’s most distant worker-friendly locations. Airbnb additionally launched the Dubai Distant Working Hub, a one-stop-shop for aspiring distant staff in partnership with Dubai’s Division of Economic system and Tourism.
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