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Emirates is proud to announce its sponsorship of the thirty seventh America’s Cup as World Accomplice and Official Airline of the 150-year outdated crusing race and the oldest trophy in worldwide sport, in addition to the collection of preliminary regattas main as much as the Challenger Choice Sequence.
The settlement takes the mix of occasion and crew sponsorship to new heights the second time for Emirates. The airline sponsored the thirty sixth version of the America’s Cup in Auckland, in addition to Emirates Workforce New Zealand in 2021. Emirates not too long ago renewed its naming rights with reigning America’s Cup champions, Emirates Workforce New Zealand.
As World Accomplice and Official Airline, Emirates will profit from strategic branding placements, which will probably be prolonged to the Race Villages on the America’s Cup Preliminary Regattas in Barcelona and Jeddah, Challenger Choice Sequence, in addition to the Cup Match. Branding will even embrace AC37 chase boats and occasion boats, in addition to the official stage and prize giving areas. The airline will even have sponsorship visibility throughout the occasion’s channels together with social, digital, media, stay occasions and different official supplies, along with Race Village activations and hospitality.
Sir Tim Clark, President Emirates Airline mentioned: “Emirates is proud to broaden our involvement in world-class crusing by sponsoring the thirty seventh America’s Cup and the occasions which is able to lead as much as the ultimate face-off in Barcelona. The America’s Cup is the Everest of crusing, serving thrilling motion and providing spectacular moments at each juncture, and we sit up for serving to deliver extra consideration to this occasion throughout our international community. We’re additionally significantly proud that one of many preliminary regattas will probably be making its technique to our area when it arrives later this 12 months to Jeddah in Saudi Arabia. “
Grant Dalton, CEO America’s Cup Occasion & Emirates Workforce New Zealand mentioned: “For our second defence of the America’s Cup it’s nice to have Emirates because the World Accomplice and Official Airline of the thirty seventh America’s Cup once more. They’ve been a significant sponsor and supporter on the pinnacle of world sport for a few years, so it’s the excellent match that they once more are aligned with the top occasion in crusing, the America’s Cup.”
The thirty seventh America’s Cup in 2024 will see all collaborating groups, together with Emirates sponsored Workforce New Zealand, race their AC75 America’s Cup class yachts. The primary preliminary regatta will probably be held in Vilanova i la Geltrú between 14th to seventeenth September earlier than the groups head to Jeddah, Saudi Arabia, for the second regatta between twenty ninth November and 2nd December 2023.
The primary AC Challenger Choice collection regatta will happen in September 2024, and the primary America’s Cup Match will start on the twelfth October 2024. All matches will happen in Barcelona, Spain. The Challenger Choice Sequence is a collection of matches which is able to decide the profitable crew whose yacht will tackle the Defender of the America’s Cup, Emirates Workforce New Zealand, within the thirty seventh America’s Cup Match.
Emirates has been concerned within the sport of crusing since 2004, when it grew to become naming sponsor of Emirates Workforce New Zealand. Since then, the airline has remained a permanent supporter of the crew because it competed in America’s Cup occasions in an try to deliver dwelling the Cup to New Zealand. The airline celebrated with the crew when it lifted the trophy in Bermuda in 2017, and once more on its dwelling turf, Auckland in 2021.
Earlier this 12 months, the airline partnered with the Nice Britain SailGP Workforce, one of many world’s most adorned crusing groups, for a sponsorship deal spanning the following three seasons. Emirates’ signature “Fly Higher” brand will probably be seen on the Nice British F50 race boat, along with branding on the centre of the wing and hull. Alongside crusing activations in the course of the racing season, Emirates and Nice Britain SailGP will even help plenty of initiatives throughout sustainability and gender stability.
Observe Emirates 24|7 on Google Information.
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