[ad_1]
The President of the Ghana India Commerce Advisory Chamber (GITAC), Mr Dominic Oduro-Antwi, has urged the media to accentuate promotion of the Ghanaian tradition and heritage for socio-economic improvement.
In accordance with him, the media had an important function to play in placing vacationer locations in Ghana and Africa on the worldwide map by means of optimistic projections in regards to the nation to assist enhance the tourism business.
MrOduro-Antwi disclosed this in an interview with the Ghanaian Occasions in Accra yesterday on the sidelines of the celebration of the Ghana Month.
He stated, although the media not too long ago was doing nicely within the promotion of the Ghanaian tradition, itshould not solely be restricted to the Ghana Month.
He stated tourism, was one of many fastest-growing industries within the nation, subsequently constant media projections would enhance each home and worldwide arrivals.
“Ghana has a wealthy tradition and so should be projected to the surface world anytime, each time and never wait till a selected occasion earlier than we showcase our tradition or start to painting what the nation has. It should be a steady occasion to attract extra vacationers into the nation,” he added.
MrOduro-Antwi, additionally the President of the International Africa Commerce Advisory Chamber (GATAC), stated the significance of dedicating extra protection to cultural actions and conventional ceremonies, comparable to festivals, spiritual ceremonies and cultural performances by means of reside protection, documentary, and editorial options had been essential to boosting the tourism receipts.
“The connection between tourism and the media is important as a result of it’s extremely depending on the media as a consequence of first time travellers who principally take choices primarily based on what’s reported on the market.
“Gone had been the times when folks journey for journey with none information in regards to the locations, however as a consequence of expertise, travelling has now develop into a lot simpler and other people now needs to discover to know extra in regards to the locations they’re visiting,” he said.
MrOduro-Antwi advised media organisations to prioritise the promotion of the Ghanaian tradition and put in place insurance policies that give precedence to tradition and tourism to assist protect and promote traditions for future generations.
He additionally implored the federal government to assist the media to spice up and promote tourism tradition, which was now an enormous a part of the native economic system.
[ad_2]
Source link