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Ghana’s Ministry of Tourism Arts and Tradition (MoTAC) and Ghana Tourism Authority (GTA) have introduced a daring goal of 1.2 million worldwide vacationer arrivals and 1.2 million home vacationers for the 2023 operational 12 months.
In accordance with the Minister for Tourism, Dr Ibrahim Mohammed Awal, the business will create 150,000 jobs for younger folks throughout all sub-sectors.
He acknowledged that this goal if achieved, would signify a big leap from 2022 figures, the place worldwide vacationer arrivals grew by 46.7% from 623,523 in 2021 to 914,892 in 2022.
The minister projected that this progress pattern will proceed, with estimated income for 2023 anticipated to hit US$3.4 billion, up from the US$2 billion realized in 2022.
Dr Awal expressed hope that Ghana will obtain the worldwide arrivals goal of two million by 2025 with over US$5.2 billion in income including that “This might surpass key sectors, together with mining, cocoa, oil, and gasoline sectors.”
He burdened that though Ghana’s arrivals restoration stands at 81%, considerably larger than the African common, and round that of restoration ranges for European markets, there’s nonetheless extra that may be carried out to draw vacationers and additional deepen the sector’s progress and progress.
The Chief Government Officer, Mr Akwasi Agyeman famous that Tourism knowledge performed a really very important function in coverage formulation and measuring return on investments.
Nonetheless, reaching these bold targets would require steady funding in infrastructure, advertising and marketing, and coaching to make sure that Ghana can compete with different locations within the area.
He introduced that GTA’s Fiftieth-anniversary celebration, spanning from April to August 2023, will embody varied actions reminiscent of Kwahu Paragliding Pageant, Could Day celebrations throughout the nation, employees bonding actions, a tourism summit chaired by the president.
Others embody well being screening, blood donation and launch of retiree affiliation, a tour of key websites and sights, Panafest and Emancipation Day in July, and an Business Video games to climax the celebrations in August.
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