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STORY: Google might face an EU break-up order.
The EU has charged the tech large with anti-competitive practices in its digital promoting service.
Wednesday’s (June 14) announcement means the Alphabet-owned agency might should promote a part of that enterprise.
The stakes are excessive for Google, as promoting is the corporate’s largest cash maker.
Its adtech unit made up 79% of whole income final yr.
Promoting income got here in at $224.5 billion.
The European Fee has investigated the matter for 2 years.
On Wednesday, antitrust chief Margrethe Vestager warned Google might should promote a part of its adtech enterprise.
That as regulators consider fixing a few of its points will not cease anti-competitive practices.
The Fee stated it took situation with Google favoring its personal on-line show promoting expertise companies.
It alleged this damage competing suppliers.
Google is the world’s dominant digital promoting platform, with greater than 1 / 4 market share of worldwide advert income.
That is based on analysis agency Insider Intelligence.
A Reuters supply says the agency tried to settle the case, however regulators had turn out to be pissed off by its lack of main concessions.
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