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Japanese advert holding firm Hakuhodo has launched an organisation referred to as Hakuhodo Worldwide Media Taiwan (HIMT), which mixes the media options of each Taiwan Hakuhodo Group and the Growww Group.
Different companies in Growww Media’s umbrella embody communications-led agency Pilot Group and digital company Medialand.
The newly launched HIMT will likely be led by Vince Cheng, who beforehand spent greater than 5 years because the chief government of United Communications Group. He was additionally beforehand the CEO of GroupM in Taiwan.
In accordance with Hakuhodo, HIMT will “supply media-driven options for the various challenges shoppers face at present”, together with media planning, media shopping for, digital advertising, knowledge options and advertising expertise options.
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