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Haymarket is about to launch PodPod, an editorial model in regards to the craft and enterprise of podcasting.
PodPod, which is a sister model of Marketing campaign and PRWeek, will launch in October and embody a podcast, a web site and day by day electronic mail bulletins.
Adam Shepherd has been appointed editor of PodPod. He has beforehand labored at IT Professional for seven years, most lately as opinions and neighborhood editor.
Haymarket’s launch of PodPod follows its acquisition in June of Podcast Awards Restricted, the proprietor of the British Podcast Awards, the Australian Podcast Awards and the Irish Podcast Awards.
PodPod and Podcast Awards Restricted each sit inside Haymarket Enterprise Media’s advertising communications portfolio, alongside Marketing campaign and PRWeek.
“As curiosity and funding in digital audio grows, the time feels proper to launch an unbiased editorial model for everybody in podcasting, from makers to advertisers,” mentioned Jennie Meynell, group industrial director of Marketing campaign and PRWeek and enterprise lead of PodPod. “The fervour, expertise and alternative on this area is palpable, and I am excited to see the place this thriving and various sector takes us.”
“PodPod will speak to all the important thing gamers, from podcast creators and commissioners to platforms and advertisers,” mentioned Gideon Spanier, U.Okay. editor-in-chief of Marketing campaign and editorial director of PodPod. “We will provide case research and sensible ideas in regards to the craft of podcasting and easy methods to drive viewers progress. And we will use Marketing campaign’s unrivalled entry to entrepreneurs, businesses and media corporations to make sense of various enterprise fashions for podcasters.”
Haymarket’s funding in PodPod comes after Marketing campaign and Haymarket Enterprise Media gained 4 prizes on the Affiliation of On-line Publishers’ digital publishing awards 2022, together with the Grand Prix for finest b-to-b digital publishing firm.
Discover out extra about PodPod and observe @podpodofficial on Twitter.
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