Hong Kong Life is the First Hong Kong Insurer to Undertake “iAM Sensible” For Each Buyer Identification Verification and Account Login

HONG KONG SAR – Media OutReach – 20 July 2022 – Hong Kong Life has all the time been dedicated to offering high quality insurance coverage providers and merchandise and making good use of InsurTech to carry model new expertise to prospects. “iAM Sensible” cell app gives the one-stop personalised digital providers platform, which allows customers to log in and use on-line providers by their private cell phone in a wise and handy method. Hong Kong Life is the primary Hong Kong insurer to undertake “iAM Sensible” for each buyer id verification and account login, offering prospects a secured and comfort method to log within the “Consumer Nook” of Hong Kong Life and entry to a variety of providers with out the necessity to enter person identify and password.

The innovation is made in collaboration with MediConCen Restricted, an InsurTech startup firm. Hong Kong Life acted because the undertaking sponsor whereas the undertaking is below the Fintech Proof-of-Idea Subsidy Scheme by the Monetary Providers and the Treasury Bureau.

With the adoption of “iAM Sensible” as an choice to login Hong Kong Life’s buyer account, prospects can use their private cellphones’ biometric authentication and a single digital id to login their accounts. For purchasers who log of their accounts via “iAM Sensible”, their identities as verified by “iAM Sensible” allow Hong Kong Life to grant entry to prospects on delicate data associated to their insurance policies and to make sure all directions are actually given by prospects.

With the fast technological improvement, the period of digitalization creates new alternatives for the insurance coverage trade and promotes sustainable improvement of the insurance coverage market. “iAM Sensible” enhances the service stream with modern know-how which helps the trade to satisfy particular market wants. On the identical time, it encourages the general public to get pleasure from high quality digital service and drives the event of sensible metropolis.

Mr. Eric Chan, Chief Public Mission Officer of Cyberport, mentioned, “Cyberport is delighted to see our startup MediConCen participated in our ‘iAM Sensible’ Sandbox Programme collaborated with authorities to develop and take a look at the APIs integration operate within the early phases. Their mature resolution is to reinforce buyer expertise and information safety and now adopted by Hong Kong Life below our FinTech Proof-of-Idea Subsidy Scheme fee by authorities. This profitable case exhibits that startups will enchantment to giant enterprises extra simply in the event that they make good use of I&T sources offered by authorities and Cyberport, thereby selling digital transformation of the trade.”

Ms. Margaret Tsang, Chief Working Officer of Hong Kong Life, mentioned, “Hong Kong Life has all the time valued buyer expertise and has been making good use of InsurTech to satisfy the evolving wants of consumers. We’re delighted to be the primary Hong Kong insurer to undertake ‘iAM Sensible’ for each id authentication and account login. We are going to proceed to discover increasing the utilization of ‘iAM Sensible’ to help within the buyer onboarding course of and different innovation applied sciences that might additional improve the digital insurance coverage service and ship extra attentive buyer expertise.”

Hashtag: #HongKongLifeInsurance

About Hong Kong Life

Established in 2001, Hong Kong Life Insurance coverage Restricted (“Hong Kong Life”) was based by 5 native monetary establishments together with Asia Insurance coverage Firm Restricted, Chong Hing Financial institution Restricted, CMB Wing Lung Financial institution Restricted, OCBC Wing Grasp Financial institution Restricted and Shanghai Business Financial institution Restricted, which laid their foundations and have been serving individuals in Hong Kong for greater than 50 years in common. By way of our intensive community of round 150 distribution factors comprising Chong Hing Financial institution, CMB Wing Lung Financial institution, OCBC Wing Grasp and Shanghai Business Financial institution, we offer a complete vary of insurance coverage providers.