HP Rebrands Client and Industrial PC Portfolio, Unveils New Brand for AI PCs

HP introduced Monday it was rebranding its client and industrial PC portfolios in a bid to streamline its product choices. Below the rebranding initiative, HP’s client PC lineup will now include a single prefix, “Omni,” adopted by a signifier representing the product class. All laptops will carry the “OmniBook” moniker, whereas all-in-one desktops will tackle the “OmniStudio” branding. Conventional desktops, alternatively, will probably be referred to as “OmniDesk.” HP additionally introduced the evolution of its industrial PC manufacturers to HP EliteBook and HP ProBook.

Whereas the corporate’s client laptops will tackle the “OmniBook” prefix, its gaming laptops will proceed to launch below the present Omen model, HP confirmed in a press launch.

Along with the patron portfolio, HP confirmed that it was streamlining the naming conventions for its industrial PC manufacturers, HP EliteBook and HP ProBook, to attain a “extra cohesive and constant portfolio.”

Alongside the branding adjustments, every HP system will now embrace a quantity in its branding to ascertain hierarchy of merchandise. Decrease-end merchandise within the portfolio will start with the quantity ‘2′ and can go up until ‘10′, represented by an “X”. HP stated that client PCs will carry odd numbering (3, 5, 7), whereas industrial PCs will include even numbers (2, 4, 6, 8) of their names.

“The numbering system will assist prospects rapidly perceive the hierarchy of the portfolio, with greater numbers indicating elevated efficiency and superior options,” HP stated.

HP’s high-end premium choices, alternatively, will include the “Extremely” moniker as a substitute of a quantity. Moreover, the corporate may even utilise descriptive modifiers to ascertain distinction between completely different kind components, similar to “Fold” for twin screens and “Flip” for convertible PCs.

The corporate additionally launched a brand new emblem for its AI PCs. The HP AI Helix emblem will probably be current on the corporate’s AI-powered PCs, which is able to include options similar to HP AI Companion and Poly Digicam Professional. The corporate additionally stated its AI PCs will probably be outfitted with safety in opposition to AI-generated threats.