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The President, Affiliation of Promoting Companies of Nigeria (AAAN), Mr. Steve Babaeko, has mentioned that the affiliation is stronger than it has ever been.
Babaeko, whose tenure is winding down, gave the decision on Friday at a convention held as a part of the 51st Annual Basic Assembly (AGM)/Congress of the affiliation in Abeokuta, Ogun State.
He famous that the numerous challenges the affiliation encountered has been overcome with the help and cooperation of members, leading to exceptional achievements.
He listed a number of the achievements recorded since 2020 when he was elected to incorporate appointment of the primary feminine director of the affiliation.
This, he defined, is reflective of the affiliation’s dedication to variety and inclusion, setting a precedent for the longer term management of the AAAN.
The achievements, he mentioned, embrace the launch of AdCademy, in partnership with the distinguished Henley Enterprise Faculty, an initiative conceived to boost skilled growth and strategic capabilities of members.
By way of strategic partnerships, he added that the affiliation’s popularity and relevance inside the business and past have been enhanced as collaborative and engagement tradition has bred a robust sense of neighborhood inside its numerous membership.
The AAAN, he equally acknowledged, is massively concerned within the “Model Nigeria Marketing campaign”, anticipated to spark the nation’s rebranding journey proposed to start in October.
“These achievements stand as a testomony to our collective dedication and imaginative and prescient for the way forward for AAAN.”
We’ve got remained steadfast in our dedication to satisfy the guarantees made throughout our marketing campaign and at the moment, I’m proud to say that we depart our
affiliation in a stronger place than ever earlier than,” he mentioned.
The convention featured shows on the theme by completed filmmaker, Mr. Femi Odugbemi, and Chichi Nwoko of WHAT! Media.
In his presentation, Odugbemi prescribed the usage of artistic storytelling, noting that international locations like South Korea have used artistic storytelling by media to form nationwide id.
“The worldwide success of Okay-pop and Korean dramas has not solely introduced financial advantages, but additionally enhanced nationwide pleasure and worldwide affect.
“Equally, Nigeria has the potential to inform compelling tales that may foster unity and drive growth. By integrating the tales of our numerous tribes into our artistic merchandise, we will create a singular Nigerian story that resonates each regionally and globally.”
Nwoko additionally prescribed the promotion of variety and inclusion, calling for the adoption of recent know-how to drive revolutionary campaigns, use of media that match the message and collaboration.
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