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BBDO’s Interone China has been appointed once more by BMW China to proceed the digital inventive partnership after profitable a aggressive pitch.
Underneath the brand new partnership, Interone will help digital advertising and marketing campaigns and supply digital platform providers for BMW, MINI, Rolls-Royce and BMW Motorrad, via deeper integration of inventive and digital enterprise.
“In gentle of ever-changing communication in China, everybody in our staff is going through the challenges to make speedy adjustments and enhancements in a long-term partnership with BMW China,” mentioned Catherine Zhu, managing director of Interone China. “After 17 years with BMW China, at present we’re restarting a brand new journey.”
In late March, Interone China introduced management adjustments. Yang Guang left the company. Zhu was appointed as Interone China managing director and promoted from the overall supervisor of Interone’s Shanghai workplace.
BMW China and Interone started their cooperation in 2005. Over the previous 17 years, the model has skilled adjustments in businesses and partnerships.
Up to now few years, BBDO strengthened enterprise and innovation within the vehicle sector in China, contributing to their enterprise development throughout Asia.
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