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DDB China has appointed Jason Wu as chief govt officer, with fast impact. Wu takes over from Matthew Cheng, who has returned to Hong Kong for household causes.
Earlier than his return to DDB, Wu was managing director of Wunderman Thompson Shanghai. Previous to that, he labored at DDB China as vp from 2013 to 2016.
As new CEO, Wu will speed up the drive in the direction of digital and social commerce advertising and marketing for the company’s shoppers, equivalent to Mars Wrigley, Hennessy, Polestar, Unilever, Continental Tire, MediaTek and H3C, throughout places of work in Shanghai, Beijing and Guangzhou.
David Tang, CEO of DDB Asia, expressed his because of Cheng in a press launch, and welcomed Wu’s return. He mentioned: “We’ve lots to thank Matthew for steering DDB China Group via the final 4 years. We’re backing Jason along with his native enterprise acumen and his drive for digital transformation to steer our development technique in China.”
Wu will work intently with Tang and DDB Asia to steer the company group’s regional collaboration and innovation.
Wu’s appointment marks a return to the company he fondly describes as “probably the most devoted and nicest individuals he has ever labored with”. He added, “It’s nice to be again at DDB. I sit up for constructing on Matthew’s nice work and main the group to profitable work. I’m actually enthusiastic about DDB’s international community, intelligence and artistic focus to ship surprising enterprise outcomes with our shoppers, group and companions.”
Marty O’Halloran, DDB’s international CEO, commented, “We’re excited to have Jason main our brightest and dynamic skills on this drive for China’s thrilling, new future.”
Born and raised in Shanghai, Wu has over 20 years of expertise working for 4As. He based Animal, a digital advertising and marketing company. Previously few years, he labored with manufacturers and initiatives throughout FMCG, style and luxurious sectors, together with ABF’s Twinings, Ovaltine and Yakult China.
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