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In gentle of JCPenney’s first anniversary with Hope & Marvel, a non-public label model the corporate created to honor these commemorating what it described as “cultural observances,” the retailer is planning to launch one other Black Historical past Month assortment.
The objects normally embody garments, equipment, and home merchandise. Final yr, when JCPenney launched Hope & Marvel, the corporate contributed $100,000 of its gross sales to a nonprofit group referred to as Black Ladies Smile.
In response to a launch, Black Ladies Smile gives Black ladies “with schooling, sources, and help to guide mentally wholesome lives.” On January 9, JCPenney’s Hope & Marvel introduced it’s collaborating with Black Ladies Smile once more. Additionally they plan to donate this yr’s Black Historical past Month assortment earnings to the nonprofit.
In a press release launched by Black Ladies Smile founder Lauren Carson, she expressed how completely happy she was about JCPenney’s steady “help” of the corporate.
She stated, “Black Ladies Smile is extraordinarily excited to associate with JCPenney for the second yr to have fun Black Historical past Month. Our continued collaborative partnership helps BGS to increase our programming and initiatives centered on uplifting and empowering the psychological well being and well-being of Black ladies and ladies. We really respect the continued help and encouragement from JCPenney’s group and neighborhood via the dedication to honoring and celebrating Black historical past and Black wellness.”
JCPenney’s BIPOC designers developed Hope & Marvel’s Black Historical past Month assortment. A number of people and their households have been included within the adverts seen on-line and in shops. Since then, the corporate’s Chief Human Assets Officer, Andre Joyner, shared that it was necessary for JCPenney to create these items as a result of it needed to impression “the lives of numerous American households” positively.
He stated, “JCPenney continues to tug inspiration from not solely our prospects’ desires and wishes, however from our devoted associates and their households. We consider in honoring Black Historical past Month and different cultural moments that resonate deeply with our associates and are dedicated to creating a constructive impression throughout the lives of numerous American households.”
JCPenney’s Hope & Marvel Black Historical past Month assortment is on promote now.
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