Is it applicable to speak about new traits within the media throughout a time of struggle? The reply is sure it’s, and furthermore we should always.The world is continually shifting ahead and creating, and thankfully that features the Ukrainian media. If any journalist tells you the opposite, or that the Ukrainian media has ceased to exist, they aren’t following an ongoing scenario.
A variety of media shops have certainly turn into defunct due to the struggle, however new ones have emerged and preserve rising, principally on-line. Ukraine’s Nationwide Union of Journalists, along with worldwide companions, continues to supply invaluable help to the nation’s media.
Listed here are some new traits within the Ukrainian media.
1. Journalists are creating their very own on-line platforms
Many journalists who’ve misplaced their jobs have created their very own on-line platforms, comparable to Telegram and YouTube channels. In some circumstances, these have turn into highly regarded, and have taken the journalist to a brand new stage of their profession. Some journalists merely use their private Fb pages as media shops. Nevertheless, such private media is clearly a type of running a blog. It will be higher if it had been complementary to conventional journalism. I’m satisfied that it’s potential to stay knowledgeable journalist provided that one works for or cooperates with skilled media shops.
2. Publications with out unique content material don’t have any prospects
Journalists with out media organisations is a tragic actuality. However the scenario is much more paradoxical: there are additionally media shops… with out journalists. Many such publishers at the moment are prioritising content material writers whose job is to extend site visitors in an effort to entice promoting. Journalists have typically turn into “superfluous”, underestimated in each sense. There may be one necessary twist, although: Google attributes a poor rating to media shops which don’t publish unique content material (interviews, investigations, and so forth.) as a result of it doesn’t contemplate such publications worthy of consideration. Such shops don’t have any prospects.
3. Immediately’s most important subject is struggle, however peacetime matters are not any much less common
After all, readers are fascinated with struggle information, interviews with navy specialists, and so forth. However peacetime matters are additionally in demand. These embody economics, sports activities, tradition, science, way of life (gastronomy, vogue, design, and so forth). For instance, the matters of dwelling renovation and inside design have large viewing numbers on on-line media. Why? Folks have began to worth household life and residential comforts in a particular means. Those that have been pressured to go away their properties miss them and wish to return as quickly as potential. Life goes on regardless of the struggle.
For my part, it has turn into extraordinarily necessary to protect the skilled specialisation of journalists. For instance, sports activities journalists ought to preserve overlaying sports activities, and financial journalists ought to preserve overlaying financial information. Immediately there’s an pressing want to debate the rebuilding of Ukraine and the restoration of its industries after the struggle is over. With the intention to do that successfully, skilled journalists have to know their topic inside out, to comply with what is going on of their discipline.
4. Concentrate on fact-checking
The checking of information is each necessary and in demand. For instance, Ukraine’s Ukrinform information company has a piece known as “Factcheck”. “Ukrinform ensures its readers 100% accuracy and helps them recognise and debunk fakes”, it says. The company says that its fact-checking is carried out by a gaggle inside its international part. Coaching in fact-checking expertise was supplied to the editorial workers by specialists from the AFP information company, which has world-leading experience in data verification, and the Austrian information company APA.
5. Probably the most promising subject is IT
Virtually each generalist media outlet now has a piece dedicated to expertise. As well as, new skilled IT publications are being launched in Ukraine. The recognition of the subject is defined by the truth that IT is an financial powerhouse. It is going to be necessary for Ukraine’s improvement now and after the struggle.
6. Enterprise content material
Enterprise information has turn into one other focus of the Ukrainian media. The topic is clearly important for the nation’s restoration. Usually the topic is the development enterprise, agriculture, or the hospitality business. A associated journalistic area of interest is materials on way of life matters (vogue, meals, design, tourism, and so forth). This sort of content material ranks effectively on the social web, which helps to draw promoting. As the primary lifestyle-specialised editor in Ukraine, the subject of traits and way of life is particular to me. It’s a new area of interest in Ukrainian journalism, the topic of a lot curiosity and potential. Understanding social traits, even on the forecasting stage, is a key to the success of companies and the nation’s economic system as an entire.
7. Amount determines high quality
A latest phenomenon within the world media is so-called gatekeeping. That is about avoiding an overabundance of reports and deciding on it extra rigorously. It could actually additionally improve views on on-line media, together with in Ukraine. Articles in main publications are merely turning into shorter, whereas remaining simply as informative.
8. Welcome, AI! However dwell journalism is extra necessary
The affect of synthetic intelligence (AI) is being felt everywhere in the world. Main media shops are beginning to deploy content material administration programs that suggest high-profile matters for publications, that decide tags, headlines, and so forth. AI is beginning to substitute writers. On the identical time, dwell journalism, which can’t be changed by AI, is turning into more and more priceless.