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Nairobi — Kenya is counting on Malaysian golfers to develop its tourism market share from the Asian market that has continued to develop within the latest previous.
Kenya Tourism Board (KTB) is bullish that the continent has all of the potential to contribute to the arrivals into Kenya with KTB Chairperson Francis Gichaba disclosing a 36 % development in customer quantity from the continent throughout the final seven months.
“Between January and July this yr, we now have obtained 104,764 guests from the Asian market up from 76,977 in the identical interval final yr, a transparent indication that the market has the potential for us to faucet into and develop extra arrivals into the nation,” stated the chairperson.
He added, “Malaysia within the Far East is a golf nation with nice commerce hyperlinks.
These hyperlinks are probably helpful for advertising and marketing Nairobi, which has seven golf programs.
Leveraging on the adventurous nature of Asian inhabitants packaging the out there merchandise will see development past 50 % and way more.”
Gichaba made the remarks on the celebrations of the Malaysia Day marked by a Golf Recreation at Sigona golf membership that introduced collectively over 100 contributors drawn from the diplomatic corps and enterprise group.
Malaysian Excessive Commissioner to Kenya Ruzami Mohamad bolstered KTB’s focus in the marketplace, including that he’ll collaborate with the advertising and marketing company to advertise golf tourism, a preferred sport among the many Malaysians.
“The nation has a singular mixture. Vacationers like distinctive issues that they haven’t seen or skilled earlier than. The expertise in Kenya for Malaysia, South East individuals and Asians is totally different, as they need to go to the zoo to see wild animals, which is totally different in Kenya. Wild animals listed below are free within the nationwide parks and dwell naturally which is a superb expertise for the Asian individuals,” stated the Excessive Commissioner
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Golf is an enormous a part of leisure exercise loved throughout the ages being one of many prime golf locations in South-East Asia and in accordance with Gichaba, KTB apart from different promotional actions will likely be driving on alternatives resembling golf to develop visitation into the nation.
“We all know of the rising curiosity amongst Malaysians to journey throughout the globe for golf sport and different leisure actions. Kenya would provide an ideal mixture of safari and golf sport within the provide 40 golf programs in numerous picturesque areas throughout the nation thus providing golf fans a singular expertise,” stated the chairperson.
He added that with constant sunshine and temperate climate to nourish its programs, Kenya has curved its area of interest as the proper {golfing} escape from the northern hemisphere.
“Furthermore, most of our golf programs are inside simple attain of main tourism sights; glorious resorts and lodges with very good delicacies and repair again Kenya’s golf programs.
Japan ambassador to Kenya Okaniwa Ken lauded Kenya on her strides in direction of enhancing golf sport to draw worldwide golfers who would mix their go to to the nation to tour different tourism sights.
“The nation has good and hospitable individuals. The local weather is nice all yr spherical. The safaris and a few sceneries are solely discovered within the nation and nowhere else on the earth” stated the ambassador.
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