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Nairobi, Kenya — Kenya on Saturday obtained the primary group of Chinese language vacationers after three years of pandemic-related hiatus at a ceremony within the Kenyan capital of Nairobi marked with pomp and pageantry.
Kenya’s senior officers and executives within the hospitality sector had been readily available to obtain the primary batch of 40 Chinese language vacationers who traveled from the southern Chinese language metropolis of Guangzhou to Nairobi utilizing a China Southern Airways flight.
John Ololtuaa, principal secretary on the State Division of Tourism, lauded the Chinese language authorities for selecting Kenya amongst three African Nations, together with Egypt and South Africa, for piloting outbound group excursions after Beijing’s optimization of COVID-19 response.
“Right now is thrilling for us as a result of it means we at the moment are resuming full connectivity with certainly one of our rising supply markets for worldwide vacationer arrivals,” stated Ololtuaa.
Based on Ololtuaa, Kenya will leverage the Chinese language market to spice up vacationer arrivals, hastening the restoration of a sector that contributes about 7 p.c to the nation’s Gross Home Product.
At current, China is Kenya’s sixth largest tourism supply market internationally, contributing 5.5 p.c of complete worldwide vacationer arrivals within the nation in the course of the pre-pandemic interval, stated Ololtuaa.
John Chirchir, appearing chief govt officer of the Kenya Tourism Board, stated advertising and marketing the nation’s scenic points of interest like wildlife, sandy seashores and mountainous landscapes in China had intensified.
WELCOME BACK : #MagicalKenya led by Tourism @PSOloltuaa immediately obtained the primary batch of group travellers from China aboard the China Southern Airline which resumes its flights to Kenya after a ban on group travels on the onset of the Covid-19 pandemic#RediscoverTheMagic pic.twitter.com/NiLfuBk2bV
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— Kenya Tourism Board (@magicalkenya) February 11, 2023
Chirchir stated the federal government is harnessing social media platforms and exhibitions to market Kenya as a really perfect vacation spot for Chinese language vacationers, including that January’s launch of the Membership of Sino-Africa Tradition and Tourism in Nairobi will increase arrivals from the Asian Nation.
Betty Olwenyi, director of gross sales on the Mada Resorts East Africa Restricted, stated the arrival of Chinese language vacationers will revitalize the complete hospitality sector in Kenya.
“As a hotelier, I’m so excited to see the Chinese language vacationers again within the nation. China is our important market, and it’s actually thrilling for Kenya. I look ahead to extra Chinese language guests within the July-to-October season when there may be wildebeest migration in Masai Mara (Nationwide Reserve),” stated Olwenyi.
Sherry Xie, managing director of Nairobi-based Lengthy Ren Excursions & Journey, stated the arrival of the primary batch of Chinese language vacationers in Kenya was a affirmation that the nation’s journey and hospitality sectors had been in a revival mode.
Excellent news for Kenyan tourism sectors.#Kenya welcomes 1st group of Chinese language vacationers after pandemic. pic.twitter.com/PrG6urz7z2
— Shen Shiwei 沈诗伟 (@shen_shiwei) February 12, 2023
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