Man Sues Texas Pete Scorching Sauce Over North Carolina Manufacturing

A Los Angeles man is sick of the advertising lies! And he’s taking his frustration out in courtroom. In response to Nexstar Media Wire, Phillip White filed a class-action lawsuit towards T.W. Garner Meals Co. He alleges the mum or dad firm deceived him when he purchased a $3 bottle of Texas Pete scorching sauce. The acquisition passed off at Ralph’s grocery retailer in September 2021.

Phillip claims T.W. Garner “cheated its option to a market-leading place within the $3 billion hot-sauce trade on the expense of law-abiding opponents and customers nationwide who need genuine Texas scorching sauce.”

Lawsuit Says The Texas Branded Scorching Sauce Has Nothing Texas 

The swimsuit additionally particulars the look of the Texas Pete emblem. White says it consists of “the famed white ‘lone’ star from the Texan flag along with a ‘lassoing cowboy.”

However regardless of the down south affect, there’s “surprisingly nothing Texas” concerning the sauce, per the swimsuit. And White’s claims appear to be backed by the sauce’s historical past, as informed by Texas Pete’s web site.

The “tasty crimson pepper sauce made in North Carolina” bought the identify Texas Pete from a suggestion made by a advertising advisor. Sam Garner and his three sons Thad, Ralph, and Harold had invented a spicy new sauce, and the advisor beneficial ‘Mexican Joe.’ However Sam wasn’t with it, as a substitute wanting an “American identify.”

“Sam urged they transfer throughout the border to Texas, which additionally had a fame for spicy delicacies. Then he glanced at son Harold, whose nickname was “Pete” and the Texas Pete cowboy was born.”

Over time, the corporate produced a number of merchandise, from scorching canine chili and honey mustard to seafood cocktail and inexperienced pepper sauce underneath the model Texas Pete. The manufacturing facility producing the branded merchandise is positioned in northwest Winston-Salem “on the unique Garner household residence web site.” 

“In revealing the thought course of behind its model identify, [T.W. Garner Food Co.] admits that Texas’s fame was one they have been attempting to imitate and capitalize on when creating their model,” Phillip’s lawsuit claims.

Phillip Says He Solely Purchased The Sauce As a result of Of Its Label

In response to the lawsuit, Phillip wouldn’t have purchased the sauce if he knew it was produced in North Carolina. The corporate, Phillip says, is harming Texas firms and deceptive clients.

“White relied upon the language and pictures displayed on the entrance label of the product, and on the time of buy understood the product to be a Texas product,” the swimsuit stated.

Because of this, Phillip is on the lookout for the corporate to alter its identify and branding. It’s unclear if he’s additionally looking for compensation. T.W. Garner Meals Co. has but to answer the swimsuit.