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- Mercedes-Benz reveals new real-estate model referred to as Mercedes-Benz Locations.
- Enterprise with Dubai-based builders Binghatti to create Mercedes-Benz Locations | Binghatti in Downtown Dubai with unobstructed views of the Burj Khalifa.
- Mercedes-Benz Locations is shaping fascinating dwelling areas and creating communities for folks in search of extraordinary model moments and superior mobility options.
On the Meydan Resort in Dubai, Mercedes-Benz revealed Mercedes-Benz Locations | Binghatti – a brand new state-of-the-art enterprise to merge the worlds of automotive and structure. The venture breaks floor in Dubai this yr when Mercedes-Benz joins forces with native real-estate developer Binghatti Properties to begin building of Mercedes-Benz Locations | Binghatti. It will take the type of a 65-storey residential tower that can ship a holistic, linked, and fascinating luxurious dwelling expertise.
“By launching Mercedes-Benz Locations in Dubai, we’re breaking new floor by seamlessly integrating the world of Mercedes-Benz into the dwelling environments of our clients and prospects. Our collaboration with Binghatti Properties unites experience and belief, pioneering a real-estate expertise that embodies our shared ardour for innovation.” Britta Seeger, Member of the Board of Administration of Mercedes-Benz Group AG, Advertising & Gross sales.
Luxurious dwelling and progressive mobility – the artwork of constructing a curated residential expertise
On the coronary heart of the Mercedes-Benz Locations proposition is the creation of a really distinctive dwelling area that can drive fascination and want. It will likely be a holistic ecosystem that can adapt to the wants of its residents and company by offering entry to a variety of customer-centric dwelling options. Consequently, the residences will showcase mixed-use services comprising of eating places, sports activities & wellness zones, lounges, non-automotive retail, exhibition areas, and parking. For detailed data and proposals, please contact Sterling Capital Actual Property.
Mercedes-Benz Locations, along side native Mercedes-Benz subsidiaries, builders, and third-party suppliers, will ship a spectrum of superior and progressive mobility options. These will embrace EV charging, good mobility apps, ride-hailing, bike and scooter sharing, chauffeur companies and automatic valet parking. Added collectively, these options will set new requirements for clever and luxurious dwelling by providing individualised properties which might be unmistakably “Mercedes-Benz”.
“We’re profoundly excited to be working with Mercedes-Benz to develop the brand new Mercedes-Benz Locations in Dubai. Our intention is to create an unmatched expertise of dwelling for residents and company from everywhere in the world. Mercedes-Benz Locations will seize the spirit of elevated dwelling that’s inherent throughout the Binghatti model id, creating an iconic venture manifesting timeless design and magnificence.” Muhammad BinGhatti, CEO, Binghatti Properties.
From automotive to structure – translating the design philosophy of Sensual Purity Mercedes-Benz Locations | Binghatti is characterised by its distinctive elliptical exterior, paying homage to the flowing strains on a number of ultra-modern Mercedes-Benz vehicles. These embrace the futuristic VISION EQXX, the high-performance Imaginative and prescient One-Eleven and the Idea CLA Class unveiled at IAA Mobility 2023. Rising to 341 metres (1,118 ft), the hyper-tower is positioned within the coronary heart of the town with uninterrupted views of the world-famous Burj Khalifa, within the prime location of Downtown Dubai.
“Iconic design is what we’re striving for. We need to create one thing that stands out and makes a powerful assertion. That is what we now have performed for Mercedes-Benz Locations in Dubai. We’ve taken our distinctive design philosophy of Sensual Purity past automotive and formed an iconic landmark. It appears very completely different, distinctive, and futuristic and it is going to be related to the design, know-how, and luxurious attraction which might be logos of each Mercedes-Benz.” Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG
Design particulars – the important thing sections of the tower
Mercedes-Benz Locations | Binghatti compromises a set of 150 residences, consisting of a fastidiously balanced collection of two- to four-bedroom items and 5 penthouses. Every residence has been meticulously crafted to accentuate the fascinating model expertise. The tower consists of three fundamental parts, beginning with the core and its horizontal structuring of the balconies. The second is the adjoining lamella construction with its dynamic strains. It encompasses your entire quantity of the tower like a body, and thus contributes to the general look of the constructing. The third factor is the closed southern façade, which is characterised by its cladding. Its visually putting design just isn’t solely practical but in addition a major contributor to the tower’s total id. Not solely does the cladding present shading from the height summer season solar, it additionally contributes to the constructing’s power effectivity by the mixing of photovoltaics. Beneficiant floor-to-ceiling glazing permits the inside and exterior to merge right into a single entity, creating an area that seamlessly melds structure and nature. Lastly, the constructing options the highest-quality elements, igniting a minimalistic but welcoming really feel that’s each fashionable and timeless. For Mercedes-Benz, the objective has been to create balanced proportions by clear graphics, moderately than by addition of disparate design options. Utilizing strategically positioned parts that lend each optical “surprises” in addition to practical parts, the design of Mercedes-Benz Locations | Binghatti will present a singular dwelling expertise for residents.
It’s all within the identify – the position of branded actual property
The engagement of Mercedes-Benz in branded actual property is according to the corporate’s dedication to offering holistic model experiences. By shifting into branded actual property, Mercedes-Benz is pursuing its imaginative and prescient of tomorrow’s mobility past automotive. It additionally goes past merely connecting folks and locations to creating totally new ones. Beginning with Mercedes-Benz Locations in Dubai, branded residences of this kind will allow the corporate to create further touchpoints for its clients. Mercedes-Benz Locations | Binghatti may even present traders with a way of safety and belief within the high quality of the residences and companies accessible.
“The creation of this distinctive dwelling area in Dubai is a celebration of the evolution and heritage of each manufacturers. Working collectively, we are going to create one thing exceptional – a complicated dwelling area that mixes iconic design, emotion, and innovation into an outstanding architectural type.” Muhammad BinGhatti, CEO, Binghatti Properties.
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