MiB: Erika Ayers Badan, CEO of Barstool Sports activities

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This week, we communicate with Erika Ayers Badan, CEO of Food52. She beforehand served because the CEO of Barstool Sports activities. Earlier than becoming a member of Barstool in 2016, Ayers held management positions at Microsoft, AOL, Demand Media and Yahoo. She was named one in every of Forbes’ Most Highly effective Ladies in Sports activities. Her new ebook is “No one Cares About Your Profession: Why Failure Is Good, the Nice Ones Play Damage, and Different Laborious Truths.”

She discusses how her early profession gave her a style of utilizing expertise to drive inventive types of advertising and marketing. AOL to Microsoft to Yahoo have her an experience within the area that located her properly for web based mostly medias firms.

Badan explains how she was a fan of Barstool previous to assembly Dave Portnoy. She was employed in 2016, drove income 5000%, and offered the corporate a number of instances — first, in 2020, Penn Nationwide Gaming acquired 36% stake for $163 million, after which in 2023, Penn Leisure acquired the remaining 64% for $388m. (In 2023, Penn offered 100% of Barstool Sports activities again to Portnoy for $1, together with non-compete + restrictive covenants + 50% if a sale happens.

A listing of her favourite books is right here; A transcript of our dialog is out there right here Tuesday.

You possibly can stream and obtain our full dialog, together with any podcast extras, on Apple Podcasts, Spotify, YouTube, and Bloomberg. All of our earlier podcasts in your favourite pod hosts could be discovered right here.

You’ll want to take a look at our Masters in Enterprise subsequent week with Peter Rawlinson, CEO/CTO of Lucid Motors. The Lucid Air is essentially the most lauded EV of the present period, and throughout quite a lot of applied sciences, have develop into the #1 rated automobile. Beforehand, he was the chief engineer designing the Mannequin S at Tesla, creating that ground-breaking automobile from a clear sheet to a ultimate product.