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“We constructed this name up from the bottom up. 5 years in the past, MIX administration took an opportunity and mentioned, ‘Let’s put an area footy name on’ and there was pushback. It is a music station, largely, and to immediately have a footy name there…. Now we have finished 120, 130 Raiders video games and we knew we have been doing okay, however to get that validation, after coming shut a few instances previously – you do not do it for awards, however, gee, it is good.”
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