North Africa: Morocco's Hilale Launches World Marketing campaign 'From New York to Marrakech'

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New York — Morocco’s ambassador to the United Nations, Omar Hilale launched the World marketing campaign for street security “from New York to Marrakech”, in anticipation of the 4th World Convention on Highway Security which will probably be held within the Moroccan metropolis from February 18 to twenty, 2025. It will likely be the primary time for Africa to host this signature occasion.

The launch of the marketing campaign befell throughout a high-level occasion hosted by the Worldwide Peace Institute (IPI) beneath the theme “A secure and sustainable mobility journey in cities”. The occasion was attended by outstanding personalities, senior United Nations officers, ambassadors and UN-accredited media.

Talking on the occasion, Omar Hilale underlined that Morocco, beneath the management of HM King Mohammed VI, aspires to make of the 4th World Convention on Highway Security “the voice” of growing nations that bear an important burden each by way of lack of human life attributable to visitors accidents and by way of socio-economic influence.

He identified that along with the worldwide secure neighborhood, Morocco because the host nation is totally dedicated to do its finest to have a “very sturdy and action-oriented” Marrakech Declaration to be adopted on the finish of the Convention.

The ambassador indicated {that a} specific consideration will probably be paid to Africa, as a area the place street fatality charges proceed to extend and the place mobility and transport programs are evolving at a really fast tempo.

This necessary World Convention will deliver collectively leaders, consultants, academia, personal sector and NGO’s in a bid to speed up actions towards the Sustainable Growth Targets’ targets of halving world street deaths by 2030, he additional acknowledged, including that the Convention will host pre-events, a ministerial spherical desk, 5 plenary periods, and 24 parallel periods. Along with this, the Convention will host an innovation competitors and a movie competition on street security.

Omar Hilale additionally stated that street security financing will probably be one of many key priorities of the Marrakech Convention, noting that in collaboration with the UN Particular Envoy for Highway Security, Morocco will host the Excessive-Degree Pledging Discussion board as a pre-event of the convention.

The diplomat additional indicated that the Highway Security is taken into account a nationwide precedence in Morocco since February 18, 2005 when His Majesty King Mohammed VI, launched the primary nationwide street security technique.

This date was a historic turning level within the institutional administration of street security and lot of enchancment has been made since that point, he underlined, including that the Technique was applied from 2004 to 2013, with the most important goal to reverse the upward development within the annual variety of deaths and critical accidents and to scale back their quantity in a sustainable and steady method.

The 2nd Highway Security Technique that covers the interval 2017-2026 is concentrated, in response to the ambassador, on lowering the variety of deaths from street accidents to 50% by 2026. These efforts have been strengthened by the creation in 2018 of the Nationwide Highway Security Company, as a street security administration and governance physique.

He additionally recalled that Morocco has simply launched the “Protected Moto” Program to lift consciousness about street security, regulation enforcement, schooling and the advance of the standard and requirements of infrastructure.

Talking of the Decade of Motion for Highway Security 2021-2030, Hilale stated that whereas some progress has been made, rather more must be accomplished to speed up motion. On this regard, a brand new decision on “Bettering World Highway Security”, tabled by the Kingdom Morocco was adopted by consensus on 24 June 2024 with the assist of 57 Member States, he recalled.

The decision urged Member States and related actors to strengthen the collective dedication to speed up and intensify efforts to implement the World Plan for the Decade of Motion for street security and to scale up efforts to make street security a political precedence.