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Ogilvy as soon as once more emerged as an enormous winner from the 2022 APAC Effies awards, taking Company Community of the Yr honours because it gained the Grand Effie alongside 4 Gold, 5 Silver and seven Bronze awards
Its high contributor was Ogilvy Mumbai, taking dwelling the Company of the Yr title, because of its Grand Effie-winning marketing campaign ‘Not Only a Cadbury Advert’ 2.0, which used AI to allow 1000’s of small companies to faucet into the star energy of Shah Rukh Khan to advertise their particular person choices via personalised advertisements. In connection, Cadbury was topped Model of the Yr and Mondelez Worldwide was named the highest marketer. Kinh Do Mooncakes and Oreo additionally contributing factors for Mondelez.
In complete 62 Effie awards had been handed out, together with 11 Golds, 28 Silvers and 22 Bronzes. Amongst markets, Australia led the pack with 20 awards, adopted by India with 13 Effies and Singapore with six.
The Womb Communications out of India emerged because the Impartial Company of the Yr, the primary time it earned the title.
Different outstanding winners included Publicis artistic companies Leo Burnett and Saatchi & Saatchi, which positioned second and third amongst company networks. On the model facet, Seize completed second and third within the Model and Marketer of the Yr classes.
Held in Singapore, this yr was the primary bodily APAC Effie Awards Gala in three years.
The complete record of winners may be accessed right here.
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