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PHD Indonesia has landed the media shopping for and planning enterprise of Vivo Indonesia, Marketing campaign has discovered. The scale of the account is estimated to be US$ 10 million and carries a two-year mandate.
The Chinese language smartphone expertise model had prveviously labored with native company Elcom for media companies in Indonesia for the previous 5 years. Marketing campaign understands that the win adopted a five-way pitch which additionally concerned Havas Media, Dentsu and UM alongside PHD and the incumbent.
Vivo V-series
The temporary for the pitch was to current a plan for the launch of Vivo’s new V Collection cellphone.
“PHD Media with it’s Omni Studio tech stack can be probably the most superior viewers planning and strategic companions to Vivo, and with its energy in digital is succesful to supply the correct steadiness for the challenges forward,” mentioned Rohan Mahajan, managing associate of Omnicom Media Group in Indonesia.
Rohan Mahajan
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