Piyush Pandey to obtain 2024 LIA Legend Award | Information

Piyush Pandey, former international chief inventive officer at Ogilvy, is the recipient of the ‘Created for Creatives LIA Legend Award’. He’ll settle for this award on 1^st October at Las Vegas within the presence of London Worldwide Awards (LIA) jurors, onsite Inventive LIAisons attendees and audio system, in addition to the worldwide press.

Pandey is the second inventive particular person to be bestowed this award by LIA. The primary recipient was Mark Tutssel, former international chief inventive officer of Leo Burnett Worldwide and inventive chairman of Publicis Communications.

In response to the organisers, the LIA Legend Award is given to an business chief, previous or current, who via their expertise, imaginative and prescient, and generosity has demonstrated excellent creativity. These relentless mavericks ought to have displayed their dedication to construct up the inventive business via their indefatigable creations and talent to mentor others.

Barbara Levy, president of LIA, mentioned, “We search for somebody who has reshaped the business for the higher. Greater than that, it have to be somebody who not solely has a wealth of data and expertise, however generously shares it with rising expertise.”

She added that Pandey has formed Indian promoting, in addition to, gifted his data to the worldwide promoting world. “Like all promoting legends, it’s his work that tells the perfect story. Pandey epitomises all of the qualities David Ogilvy mentioned nice leaders ought to possess—bravery, idealism, curiosity, playfulness, candour, instinct, free-spiritedness and persistence,” she acknowledged.

LIA described Pandey as the person who put Indian promoting on the world map. Terry Savage, LIA chairman, acknowledged, “In giving this award to Pandey, we recognise somebody who has brazenly given again to others in a rare means. Over and above that, he has been a task mannequin, inspiration and inventive champion to so many individuals, individuals who comply with his achievements and due to this have gone on their very own inventive journey.”

Accepting the honour, Pandey mentioned, “I’m really delighted and humbled to be the recipient of this award. I imagine that my success relies on loads of crew members. Like cricket, even the perfect participant can’t win alone. I’ve succeeded to no matter extent due to a tremendous crew; every a rock-star they usually make me look good.”

Pandey joined Ogilvy & Mather in 1982 and was later appointed as Ogilvy India’s govt chairman in 2004 and served as international chief inventive officer for twenty years. In January this yr, he moved into an advisory position.

The advert man has been bestowed with a number of awards through the years, together with the Padma Shri in 2016, which is among the highest civilian awards within the nation. He’s additionally the mind behind fashionable advert campaigns for manufacturers together with Fevicol, Asian Paints, Cadbury Dairy Milk and Vodafone.