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Sony Interactive Leisure, the gaming console division of Sony, has reappointed EssenceMediacom as the worldwide media company for PlayStation, following a aggressive assessment.
The enterprise additionally confirmed that Dentsu has been retained as a media company in Japan, and David is its media company in Brazil, Sony Interactive Leisure confirmed.
Marketing campaign understands the assessment, managed by the consultancy R3, invited the entire main holding firms.
The WPP company, which has been shaped by a merger of Mediacom and Essence that can function beneath the EssenceMediacom model in 2023, will deal with media technique, planning and shopping for for the gaming console.
PlayStation is estimated to spend $170m on media every year.
In 2016, Mediacom received the majority of PlayStation’s media duties , transferring from OMD in EMEA and from Carat in different markets together with the US.
All companies Marketing campaign contacted declined to remark.
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