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The “dying message” video, part of police’s Assume Street Security marketing campaign, exhibits a distressed officer rehearsing numerous methods to tell a mum or dad their baby has died in an accident, earlier than knocking on the door of a house.
”The dying message. It hurts your loved ones and pals and it hurts us too,” the caption learn.
“Please drive safely. Please.”
It comes as deaths on SA roads soars uncontrolled, with 37 folks killed to date in automotive accidents this 12 months, greater than double the overall by this time in 2022.
Simply days in the past, a girl stopped by SA Police blew .087 on a blood alcohol take a look at with a toddler within the entrance seat.
“This simply exhibits absolutely the apathy or disregard that folks have gotten in the mean time, which has to cease,” SA Police Assistant Commissioner Ian Parrott stated.
Including to officers’ frustration, a 44-year-old man was lately caught dashing at 175km/h by the very officer tasked with delivering a dying message to a crash sufferer’s household.
The disregard for highway guidelines and the quickly rising dying toll has police scrambling for solutions.
“To say that’s disappointing is an understatement, it is a shame,” Parrott stated.
The brand new marketing campaign launched final week throughout the state and is centred across the influence each deadly crash has on first responders.
With the message clearly not getting by to some, Parrott says the campaigns are solely going to turn into extra confronting.
“The remainder of the schooling items that can move from this are going to be pretty onerous hitting, they’re going to be confronting,” he stated.
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