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EXCLUSIVE: Amazon Prime Video Southeast Asia is slicing its originals group in Singapore and shifting to a “leaner working mannequin,” as a part of the globe wave of redundancies introduced earlier this week.
Deadline has seen an inner be aware from Prime Video’s Vice President, Asia Pacific, Gaurav Gandhi (see under), which confirms the streamer is “reducing investments in South East Asia (SEA) and shifting to a leaner native working mannequin to help the SEA territories.”
In impact, this implies an exit the native originals sport and a significant discount in headcount on the Singapore workplace, with nearly all workers from this aspect of the enterprise to exit. We perceive these applications and movies from the area set to launch for this yr and 2025 or in manufacturing are unaffected. They may proceed to filter by, however no new originals are coming.
As a substitute, Prime Video Southeast Asia will transfer a mannequin of licensing native and pan-regional content material — significantly from South Korea, the Japanese anime market and India — alongside its U.S. providing. We perceive round 25 staff will stay in Singapore engaged on Prime Video throughout the Southeast Asia area.
Gandhi’s be aware to star confirmed David Simonsen, Director Prime Video in Southeast Asia will proceed to guide the scaled-back Singapore group, “working much more carefully with our centralized enterprise groups.”
When he joined Prime Video in September 2022, Simonsen was handed accountability for enterprise and advertising and marketing actions within the area, with a deal with Indonesia, Thailand and the Philippines.
Gandhi added there can be “no change in our funding focus in our different APAC territories together with Japan and India.”
Earlier this week, Amazon MGM Studios and Prime Video SVP Mike Hopkins instructed workers that “a number of hundred roles” can be eradicated throughout the group. There have since been cuts in theatrical, unscripted and gaming unit Twitch, and worldwide cuts have been extensively anticipated.
Amazon’s technique shift in Southeast Asia is one thing of a volte face from the one Gandhi, who relocated from Mumbai to Singapore when he was promoted to VP in February final yr, unveiled on the APOS convention final yr. On the time, he stated Prime Video Southeast would look to develop its local-language content material slate.
The Singapore workplace was at an earlier stage of improvement than different APAC territories equivalent to India and Japan, with Amazon’s purchasing and quick supply companies infrastructure not in place in a number of territories, however Gandhi had stated: “We’re now getting began with David’s group right here in constructing out Southeast Asia.”
Indian originals boss Aparna Purohit had in flip expanded her focus, with a particular goal to create content material out of Indonesia, Philippines and Thailand. Regardless of the technique change, she stays in publish as India is a significant focus for Amazon, we perceive. Thai originals chief Darin Darakananda can also be unaffected by the redundancies.
Learn Gandhi’s be aware in full right here
Staff,
We proceed to examine our enterprise to make sure that we’re prioritizing our investments on what we all know issues most to our prospects and for the long-term success of our enterprise. At this time we’ve got made the choice to discontinue some applications and initiatives, and rebalance our worldwide group to deal with the international locations and areas driving probably the most progress for our service. In APAC, we’re reducing investments in South East Asia (SEA) and shifting to a leaner native working mannequin to help the SEA territories. David Simonsen will proceed to guide this leaner Singapore primarily based SEA group, working much more carefully with our centralized enterprise groups, as we proceed to draw new prospects within the area. There isn’t any change in our funding focus in our different APAC territories together with Japan and India.
On account of these modifications, we’ve got eradicated some roles throughout the SEA group. I’m writing to let you recognize that every one impacted staff within the SEA group have been notified. We acknowledge this information is troublesome. We encourage you to succeed in out to My HR with questions and do not forget that our Worker Help Program (EAP) is offered 24/7 totally free and confidential assist.
As Mike talked about, we stay very optimistic in regards to the long-term way forward for Prime Video and Amazon MGM Studios the place we’re taking vital steps and investments in direction of our long-term imaginative and prescient of constructing Prime Video the first-choice leisure vacation spot for patrons worldwide. I wish to thanks all for the arduous work you do daily. Please do attain out to me or the HR help I discussed above when you’ve got any questions.
-Gaurav
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