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The primary tremendous PAC backing Florida Gov. Ron DeSantis’ 2024 presidential bid is canceling all its remaining advertisements in Iowa and New Hampshire, totaling some $2.5 million, in keeping with Advert Impression.
The transfer, simply weeks earlier than voting begins, is being spun as a part of a division in duties between what have basically turn out to be two warring pro-DeSantis PACs, By no means Again Down and Combat Proper.
Right here’s NBC Information:
By no means Again Down, which has been the first tremendous PAC backing Florida Gov. Ron DeSantis within the Republican presidential main, has canceled its remaining TV advert reservations in Iowa and New Hampshire.
In a press release, the group’s chairman indicated that Combat Proper, one other tremendous PAC backing DeSantis, will deal with TV advert spending going ahead whereas By no means Again Down focuses on its area operation.
However regardless of the spin, the shift doubtless represents rising tensions between the 2 PACs, shifting energy dynamics, and a raging dispute over messaging.
By no means Again Down was the highest spender amongst all campaigns and tremendous PACs within the GOP presidential main this 12 months, pouring greater than $40 million into advertisements, in keeping with AdImpact.
However beginning the second full week of December, the group went darkish on the airwaves.
That is by no means signal heading into the ultimate and most important stretch of the first schedule, mere weeks earlier than the first-in-the-nation caucus and first, in Iowa and New Hampshire, respectively.
Marketing campaign Motion
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