Ruder Finn acquires boutique digital advertising and marketing company Pandan Social in Malaysia | Information

Marketing campaign can reveal that world built-in communications consultancy Ruder Finn, has acquired Pandan Social, a boutique digital advertising and marketing company primarily based in Malaysia.

Based in 2018, Pandan Social specialises in on-line neighborhood administration and model connectivity, with a crew of 14 digital specialists throughout technique, artistic, evaluation, and extra. The corporate affords shoppers providers together with social media advertising and marketing, media planning and shopping for, content material creation, web site growth, influencer outreach and PR amongst others. The Pandan Social crew can be built-in inside Ruder Finn’s digital arm—RFI Asia—and can proceed to offer its current suite of providers.

This newest acquisition indicators Ruder Finn’s ongoing efforts to boost their presence within the digital and inventive advertising and marketing areas in APAC and globally, now with 26 places of work worldwide.

In August the agency launched their new AI artistic studio: RF Studio 53. The studio combines current artistic and tech groups from Osmosis Movies and SPI Group, with Ruder Finn’s US and UK-based design and video groups, together with builders from the company’s TechLab groups primarily based within the US and India. Ruder Finn acquired Osmosis, a Brooklyn, New York-based video content material company, in 2020, and New Jersey-based healthcare inner comms company SPI in 2019.

Two weeks in the past, the agency introduced the launch of rf.have interaction—a brand new world centre of excellence for strategic inner communications and engagement, bringing collectively the company’s strategic inner communications, change administration and worker engagement experience from throughout their community and SPI Group. 

Ruder Finn has additionally added over 100 new shoppers to its roster worldwide yr so far, together with corporations throughout healthcare, expertise, trend and conservation. Key wins embody Balenciaga, The World Wildlife Fund, Nestle Well being Science, GSK and extra. In Asia, the agency lists Amazon, Marriott Worldwide, Prudential, HSBC, Manulife, Tencent and Subway amongst its portfolio.

Talking of the most recent acquisition, Ruder Finn’s CEO Kathy Bloomgarden mentioned, “We’re thrilled to welcome the Pandan Social crew into the Ruder Finn Group. Pandan Social’s experience in crafting analytics-based methods can be invaluable to our digital advertising and marketing apply. This acquisition underscores our dedication to delivering modern digital advertising and marketing options that meet our shoppers’ evolving wants.”

Daniel Woodroof, Pandan Social’s co-founder added, “We’re excited to turn into a part of the dynamic and quickly increasing Ruder Finn crew. This partnership will empower us to amplify our experience and ship much more impactful digital advertising and marketing options to our shoppers.”

Extra to come back subsequent week as Marketing campaign shares insights from our unique sit-down with CEO Kathy Bloomgarden to debate the above, the state of the worldwide communications market, the traces between promoting and public relations, and way more.