SEA customers to spend extra forward of Chinese language New 12 months 2022: examine | Promoting

Supply: This examine by Milieu Perception was carried out on 1,000 respondents every from Singapore, Thailand, Vietnam, Malaysia and the Philippines who intend to rejoice Chinese language New 12 months (CNY) this 12 months. Screening questions had been requested prior to seek out out in the event that they had been celebrating CNY for them to be eligible for this examine. Fieldwork was carried out in December 2022. 

Key findings:   

• Singaporeans usually tend to journey abroad throughout the CNY celebrations (83%), in comparison with their counterparts within the area  
• Buying in-person for vogue continues to be the popular selection amongst customers in Singapore and Malaysia. In distinction, Filipino customers favor to take action on-line by way of market ecommerce websites or manufacturers/retailers’ web sites  
• General intention to spend throughout the assorted classes for this 12 months stays largely unchanged from spending patterns final 12 months, however 53% count on that their spending this 12 months can be greater than the final, which may seemingly be attributable to inflation and rising costs.   
• Amongst those who stated their spending can be decrease this 12 months, 70% stated that it’s considerably or to a big/very massive extent attributable to inflation 

Further findings:

• The most typical meals merchandise/companies that Southeast Asian customers will spend on for Chinese language New 12 months are contemporary vegetables and fruit (63%), candy snacks and confectioneries (eg. biscuits, candies, goodies) (50%) and non-alcoholic drinks (eg. milk, tea, soda) (44%) 
• Vietnamese customers are likely to spend on meals hampers (46% vs 27% regional common), alcoholic drinks (53% vs 36% regional common), and meals catering companies (37% vs 25% regional common) 
• Commonest meals merchandise/companies that Thai customers intend to spend on are contemporary vegetables and fruit (73% vs 63% regional common) and ready-to-eat meals (54% vs 37% regional common) 
• Singaporean customers usually tend to spend on candy snacks and confectioneries (61% vs 50% regional common), chips and crackers (48% vs 36% regional common) frozen meals (45% vs 33% regional common)