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Apple has registered the largest improve in promoting consciousness in each Hong Kong and Singapore for the month of September 2022, of all of the manufacturers we observe available in the market. Information from YouGov BrandIndex, which tracks client perceptions towards manufacturers each day worldwide, exhibits that Advert Consciousness of the American tech model noticed an uplift of 10.7 proportion factors in Hong Kong and 12.1 proportion factors in Singapore over the four-week interval.
The Cupertino-based firm just lately launched its newest vary of smartphones – the iPhone 14 collection – which options an upgraded digicam for ultra-wide and low-light images and videography. Apple additionally unveiled two new sensible watches: the Apple Watch Sequence 8, with enhanced health monitoring and ladies’s well being options, and the Apple Watch Extremely, which is provided with options to assist endurance sports activities fanatics, backpacking explorers, and scuba divers.
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In keeping with information from YouGov BrandIndex, Apple’s Advert Consciousness rating in Hong Kong rose from 20.5 on 26 August to 30.8 by 22 September. Over in Singapore, Apple’s Advert Consciousness rating rose from 36.0 on 26 August to 46.7 by 22 September. Advert Consciousness is a BrandIndex metric that measures the share of people that have seen adverts from a specific model within the earlier two weeks.
Samuel Tan is APAC information journalist at YouGov. Every month, Marketing campaign Asia-Pacific and YouGov will collectively publish a brand new advertiser of the month based mostly on robust model advert consciousness uplift throughout completely different APAC markets.
Methodology: YouGov BrandIndex collects information on hundreds of manufacturers each day. A model’s Advert Consciousness rating is predicated on the query: “Which of the next client manufacturers have you ever seen an commercial for previously two weeks?” (% Sure). Information from surveys of adults aged 18 years and above residing in Hong Kong and Singapore from 26 August to 22 September 2022. Advert Consciousness scores are based mostly on a four-week transferring common. The change in scores for every model is calculated by taking the distinction between the very best and lowest scoring days throughout the interval.
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