SIA retains PHD as media company of file | Information

Singapore Airways has retained PHD as its media company of file, Marketing campaign can reveal.

The Singapore flag service appointed PHD in 2019, and the account’s whole billings over 5 years had been between $50 million and $100 million. The appointment in 2019 was a twin one, with one other Omnicom company, TBWA, clinching the artistic duties for the airline.

SIA tasked TBWA and PHD to undertake a brand new built-in company strategy to collectively ship total technique, artistic providers, media planning, and content material narrative options. The crew was referred to as SQ1.

Marketing campaign understands SIA launched a media evaluation within the first quarter of 2024. Whereas it’s unclear what number of media companies took half within the pitch, the airline in the end determined to stay with PHD. It’s unclear what number of years the airline has retained PHD for.

Each PHD and SIA declined to remark when reached by Marketing campaign.

Within the latest Marketing campaign’s High 50 manufacturers examine, SIA emerged within the pole place as essentially the most liked model in Singapore. SIA was additionally the one airline in Southeast Asia ranked excessive sufficient in at the least three markets to be featured within the total regional rankings, coming in at sixteenth.