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NEWS
Coca-Cola and Seize have partnered to develop retailers via GrabFood and GrabMart, interact shoppers via GrabAds, improve help for small, conventional retailers via digitalisation and utilizing their mixed scale to do good in Southeast Asia.
Nielsen will ship Cross-Platform Scores in Q1 2023 in Thailand to offer a single, deduplicated viewers metric throughout linear and digital streaming, no matter platform or machine. Preliminary information of reside, on-demand and time-shifted viewing throughout TV, CTV, laptop, cell and pill can be launched to market in phases throughout the approaching months.
Asiaray Media Group partnered with Hivestack for a programmatic digital out-of-home marketing campaign activating alongside the Thomson-East Coast Line (“TEL”), a part of Singapore’s Mass Speedy Transit (MRT) rail community. Via The Commerce Desk’s demand aspect platform (DSP), the month-long marketing campaign introduced Gojek over 210,000 impressions.
APPOINTMENTS AND WINS
MediaCom has been named media agency-of-record for Southeast Asian ecommerce platform Lazada, in Indonesia, Thailand and Vietnam following a aggressive regional pitch. Its scope contains each offline media planning and shopping for. The contract already commenced August 1st 2022.
GroupM has made a slew of appointments for its GroupM Nexus management. Learn extra right here.
Omnicom Media Group (OMG) Philippines has named Meryl Yap as basic supervisor. Yap has held shopper management roles all through her profession working in world and native promoting companies.
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