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NEWS
A Twilio report has discovered conversational messaging is now a “will need to have” characteristic for manufacturers. 67% of worldwide customers accomplished a purchase order after contacting a model by a conversational messaging channel.
Key findings:
- Six in 10 (62%) Singapore customers want to make purchases immediately by a conversational messaging app
- Almost 4 in 10 (38%) Singaporeans shared that they might spend a minimum of 20% extra on a model that provides conversational messaging
- WhatsApp has emerged because the platform of selection for Singaporeans to interact with their manufacturers
- 72% of Singaporeans are eager to make purchases over WhatsApp, with Fb Messenger rating second (40%), adopted by Instagram (30%)
- Respondents from Australia, France and the US nonetheless desire utilizing SMS to speak with manufacturers
- 71% of Singaporean respondents would reasonably speak to human brokers than bots
- Six in 10 (61%) of worldwide or Singaporean customers usually tend to do enterprise with a model that permits them to start out a dialog over messaging channel
Malaysia’s Maxis has introduced its arrival within the metaverse the place it desires to interact customers within the digital world with its providers.
Bitsmedia, a Singapore-based tech firm has launched a brand new world subscription video on demand (SVOD) leisure streaming service referred to as Qalbox. The SVOD platform embraces the variety of Islam and gives content material creators and creatives a platform to share genuine Muslim tales. Qalbox’s content material library showcases numerous representations and nuances of Muslims worldwide, from the Western world to Southeast Asia.
Pico Group and Founders Manufacturing facility have come collectively to type an initiative to assist expertise start-ups in areas together with Web3, martech and occasion activation. The beginning-up accelerator will give attention to aiding pre-seed and seed stage start-ups to scale and increase and the enterprise studio will establish and assist jump-start new start-ups.
APPOINTMENTS AND WINS
SeenThis has introduced a number of hires in Australia. Learn extra right here.
Dentsu makes trio of management appointments within the Philippines. Learn extra right here.
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