There isn’t any whiskey in small bottles of Fireball. Now the corporate is being sued : NPR

Smaller bottles of Fireball don’t comprise whiskey, however a mix of malt beverage, wine and extra flavors and colours. Clients are suing the corporate for fraud, alleging the packaging is deceptive.

U.S. District Court docket for the Northern District of Illinois

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U.S. District Court docket for the Northern District of Illinois

Smaller bottles of Fireball don’t comprise whiskey, however a mix of malt beverage, wine and extra flavors and colours. Clients are suing the corporate for fraud, alleging the packaging is deceptive.

U.S. District Court docket for the Northern District of Illinois

Shoppers are suing Sazerac Firm, Inc., the makers of Fireball whiskey, for fraud and misrepresentation, because the mini bottles of the alcoholic beverage do not really comprise whiskey.

The smaller bottles, named Fireball Cinnamon, are comprised of a mix of malt beverage and wine, whereas the whiskey-based merchandise are known as Fireball Cinnamon Whisky, in line with the corporate web site.

The 99-cent bottles are offered in 170,000 shops, together with fuel stations and grocery shops, prompting some clients to surprise what merchandise they presumed to comprise liquor have been doing there, the grievance says.

Upon nearer inspection, clients realized the outline of the product was “malt beverage with pure whisky & different flavors and carmel colour,” insinuating whiskey is an ingredient used within the drink, when it really makes use of whiskey taste, in line with the category motion lawsuit, which was filed earlier this month within the U.S. District Court docket for the Northern District of Illinois (cq).

“What the label means to say is that the product accommodates ‘pure whisky flavors & different flavors,’ however by not together with the phrase ‘flavors’ after ‘pure whisky,’ purchasers who look carefully will anticipate the distilled spirit of whisky was added as a separate ingredient,” the grievance says.

The lawsuit additional states that given the dearth of whiskey, 99 cents for a 1.7 fluid ounce bottle is overpriced.

The Sazerac Firm was not instantly accessible for remark.