TikTok is testing an ad-free month-to-month subscription plan (Replace: Affirmation)

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Edgar Cervantes / Android Authority

TL;DR

Code inside the TikTok app signifies that TikTok is testing an ad-free month-to-month subscription plan.
The plan at the moment prices $4.99 monthly within the US on this testing section, although pricing may change when the characteristic rolls out broadly.
TikTok has confirmed a take a look at of this plan, albeit disputing a full product launch.

Replace, October 3, 2023 (03:16 AM ET): TikTok has confirmed to TechCrunch that it’s certainly testing this ad-free month-to-month subscription. Nevertheless, the service mentions that the testing is proscribed to a single English-speaking market outdoors the USA. The service disputes our report that the take a look at is coming to the USA, as “small-scale assessments don’t point out a product launch is inevitable.”

Authentic article, October 2, 2023 (08:47 AM ET): TikTok will get a lot credit score for popularizing short-format video content material on social media. The risk from TikTok is so actual that different social media apps needed to incorporate brief format movies into their apps, alongside video enhancing instruments for creators. So, it wouldn’t be mistaken to name TikTok a trendsetter. However now TikTok appears to be the one aping a development from a couple of different social media apps, because it has began providing customers an ad-free month-to-month subscription choice.

We situated new strings within the newest model of the TikTok app that indicated that the short-form video content material service was going to supply an ad-free month-to-month subscription plan as an choice to its customers.

Code

We're testing the Advert-free plan with the TikTok neighborhood.
By persevering with, you conform to the {%s} and acknowledge that you've got learn our {%s} to find out how we acquire, use and share knowledge.
You additionally settle for the speedy provision of the Advert-free subscription. Worth consists of VAT.

Code

Permit us to make use of your knowledge to point out you related adverts, which helps preserve TikTok free. %s.
You may as well see how we use and defend your knowledge in our %s

Launching the brand new app model introduced us with this new ad-free tier for subscription. As you possibly can see, the ad-free TikTok expertise would value customers $4.99 monthly within the USA throughout this testing section.

Hadlee Simons / Android Authority

We couldn’t get the identical display to look on all of our accounts. No official announcement has been noticed from TikTok on the time of writing. Thus, we presume that it is a restricted take a look at for the time being, and relying on its success, it could or might not be rolled out to extra customers. Since that is the testing section, remaining pricing may differ when the characteristic goes reside for the general public.

We’ve reached out to TikTok for a remark, and we’ll replace the article as quickly as we hear from them.

TikTok has largely been ad-driven to this point. The platform has a couple of revenue-sharing mechanisms for creators, and it additionally has a direct Reside Subscription characteristic that permits customers to subscribe on to a creator. That is the primary time the social media/short-form video content material app is accepting cash immediately for an ad-free person expertise.

Would you pay for an ad-free TikTok?

104 votes

Platforms like X (previously often called Twitter) even have an ad-free tier within the type of X Premium (previously often called Twitter Blue). However the Premium subscription provides different advantages, together with entry to monetization on the platform. It stays to be seen how TikTok units its subscription aside outdoors of an ad-free expertise.

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