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McDonald’s Hong Kong was named Consumer of the Yr and a marketing campaign by Omelette Digital titled ‘Take Your Time To Rediscover The Metropolis’ for Oriental Watch Firm gained the Grand Award at Monday evening’s Kam Fan Awards 2023, offered by the HK4As.
For the aforementioned marketing campaign, unbiased company Omelette Digital additionally gained a Gold in Movie class (sub-categories of Webisode Marketing campaign -Different Screens, Non-TV Broadcast Movie and Webisode Marketing campaign). Plus, the marketing campaign gained one Gold and one Silver within the Hong Kong Roots classes, which had been launched in 2019 to have fun work that spotlight native relevancy.
2023 Kam Fan jury chair Ali Shabaz, the previous chief inventive officer of M&C Saatchi Singapore, commented on the Grand award: “It was a troublesome determination however what we had been on the lookout for [was] a bit of labor that introduced collectively a giant concept with flawless execution. One thing that at its coronary heart was easy piece of inventive pondering. That piece of labor was ‘Take Your Time To Rediscover The Metropolis’. It’s an concept that we felt not solely captured very nicely the spirit of the model but additionally the spirit of Hong Kong. It was charming and flawlessly executed. It’s additionally work that may run for a few years which is admittedly the check of any good concept.”
In the meantime, Ogilvy Hong Kong was named the Inventive Company of the Yr, as ‘Undercover’ bagged essentially the most variety of medals—5 Golds and three Silvers. OMD Hong Kong was named the Media Company of the Yr.
The occasion was attended by just below 300 visitors which included Kam Fan jury members, entrepreneurs, model house owners, creatives, company practitioners, and college college students.
Rick Kwan, chairman of the 2023 Kam Fan Committee says, “It’s all the time good to see so many inventive and promoting folks getting collectively, it proves our willpower to maintain driving inventive excellence throughout the business.”
40 years in the past, in 1984, The Kam Fan Awards was inaugurated as a approach of elevating the bar of Hong Kong’s inventive business, and to have fun nice work.
See the complete checklist of winners.
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