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Kampala — Uganda plans to leverage on the Kampala Marathon to market the East African nation as a great tourism vacation spot.
This follows a partnership between the Ministry of Tourism, Wildlife and Antiquities and MTN Uganda for the upcoming MTN Kampala Marathon slated for Sunday 20 November 2022.
Martin Mugarra, the Minister of State for Tourism, Wildlife and Antiquities mentioned the tourism sector hopes to make use of the marathon to not solely increase funds in direction of enhancing maternal and new child well being amenities but in addition draw international consideration to the nation’s tourism potential.
“Our athletes have grow to be very well-known in worldwide marathons overseas, inserting our nation on the world map in athletics,” he mentioned.
“We, subsequently, consider that MTN Kampala Marathon is a golden alternative for us to lure followers to our tourism potential in Kampala Metropolis similar to music golf equipment, cinemas bars and different leisure.”
He mentioned Uganda can be wealthy within the high-value vacation spot that gives distinctive wildlife, journey and cultural experiences which match or exceed these of its neighbours.
Mugarra mentioned the tourism sector is likely one of the key international trade earners for Uganda, producing US$1.6 billion, and employs lots of of individuals straight and not directly every year.
MTN Uganda Chief Government Officer, Sylvia Mulinge, mentioned they’re delighted to have stakeholders within the tourism sector on board for the upcoming MTN Kampala Marathon.
“Presently, international locations everywhere in the world are driving on sporting actions to advertise their tourism. We, subsequently, consider that the MTN Kampala Marathon will assist us increase funds to save lots of the lives of moms and infants but in addition market our tourism potential.”
Mulinge mentioned it is just a wholesome inhabitants that is ready to interact in tourism actions and thus contribute to the nation’s development and growth.
Lilly Ajarova, the Chief Government Officer at Uganda Tourism Board mentioned MTN Kampala Marathon is of particular curiosity to the tourism advertising and marketing company on the time it’s growing a sports activities tourism technique.
“We have a look at the MTN Kampala Marathon as a particular alternative to kick-start what we’re already doing,” she mentioned.
Amos Wekesa, the Chief Government Officer for Nice Lakes Safaris mentioned it’s time for the nation to market the MTN Kampala Marathon outdoors of Africa.
“We have to market this internationally and appeal to 1000’s of individuals who will come and fill our inns, develop our revenues and create extra jobs for our folks,” he mentioned.
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Over the previous few years, UTB and sector gamers have embraced sports activities occasions as a part of their technique to market the nation’s tourism vacation spot.
UTB has partnered with the Uganda Gold Union, Uganda Athletics Federation and in June final 12 months, and in 2019, it entered right into a Sh200m sponsorship settlement and partnership with Uganda’s soccer governing physique FUFA because the official tourism companion.
The partnership gave UTB rights to model Vacation spot Uganda at native and worldwide video games by which the Uganda Cranes are taking part in addition to work with the gamers in vacation spot advertising and marketing campaigns.
Final 12 months, UTB unveiled star athlete Joshua Cheptegei as considered one of Uganda’s tourism ambassadors. Cheptegei is the world 5KM, 10,000M and 5000M file holder and is now being utilized by UTB to advertise Uganda as a world tourism vacation spot.
This 12 months’s marathon held underneath the theme ‘Run for Infants’ is anticipated to boost proceeds that shall be used to enhance maternal and new child providers in 4 chosen well being amenities – Kisenyi and Kawaala well being amenities within the suburbs of Kampala, Kachumbala within the Teso sub-region, and Kaabong within the Karamoja sub-region.
Different companions within the MTN Kampala Marathon embody; Stanbic financial institution, Rwenzori drinks, NBS sports activities, Huawei, New Imaginative and prescient, and the Uganda Athletes Federation.
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