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The just lately renamed Common Locations & Experiences (beforehand Parks & Resorts) has named two executives to key roles at its rising inventive division.
In a memo to workers at present, Locations’ chairman-CEO Mark Woodbury mentioned Brian Robinson has been named to the function of EVP, Chief Artistic Officer and can lead the division’s Artistic Studio, together with ATI (Superior Know-how Initiatives), Media, Structure and Planning, and Attraction Growth. Presently EVP, Model Technique & Artistic at Common Merchandise & Experiences, he’ll transition out of that function with a deliberate transfer to Orlando later this yr.
Eric Parr has been promoted to the brand new function of SVP, Artistic Studio, reporting to Robinson and taking over expanded management of inventive design on new sights, locations and experiences worldwide.
“Common Locations & Experiences has an thrilling future with a strong aspiration, phenomenal product, a differentiated model goal, and an awfully gifted group. This evokes my confidence in the place we’re going as an organization and in Brian Robinson’s and Eric Parr’s skill to take the Artistic Studio to new heights,” Woodbury mentioned in an announcement.
He mentioned he plans to announce different key appointments quickly.
Comcast’s NBCUniversal introduced a rebrand of its parks enterprise earlier this month to Locations & Experiences, which it says “higher replicate the complete breadth of revolutionary choices Common brings to followers across the globe and its intent to proceed to develop its enterprise sooner or later.” It just lately introduced two unique ideas: a theme park designed for households and younger kids in Frisco, Texas, which the corporate considers a gateway to a rising, regional market with broad attraction within the Southwest; and a year-round. horror impressed leisure expertise that’s an extension of its Halloween Horror Evening franchise.
It additionally just lately opened Tremendous Nintendo World at Common Studios Hollywood, together with the Mario Kart: Bowser’s Problem journey. A bigger Tremendous Nintendo World opened final yr at Common’s Japan park with its personal Mario Kart attraction, one is deliberate for Singapore and Woodbury confirmed earlier this yr that Orlando may even get a model of the attraction.
See his full memo right here:
Expensive Staff Members,
That is an thrilling time for Common Artistic as they proceed to innovate essentially the most compelling sights possible and develop new, thrilling and immersive methods to convey our model to life for our present followers and for brand spanking new audiences all over the world. Their work is essential in serving to us pursue our daring ambition for Common Locations & Experiences.
As we glance to the long run, now we have been considerate about Common Artistic’s subsequent chapter. One which cultivates inventive expertise, enhances a tradition of inclusive collaboration, and takes our wealthy portfolio of franchises and distinctive model of storytelling to new heights. A spot the place particular person effort is revered, acknowledged and rewarded, and the group is empowered to achieve its highest potential.
I’m happy to share the next Common Artistic management roles.
Brian Robinson is appointed to the function of EVP, Chief Artistic Officer. He’ll lead the Artistic Studio, inclusive of ATI (Superior Know-how Initiatives), Media, Structure and Planning, and Attraction Growth. He shall be liable for setting priorities and provoking the inventive imaginative and prescient for the group and for main cross-functional collaboration inside Common Artistic. He may even work carefully with UDX Advertising and marketing and Insights in growing product execution methods transferring ahead. Brian is a inventive power, a real collaborator and a dynamic chief who excels at constructing inclusive and revolutionary cultures. He’ll contribute to the model technique for UDX and assist strengthen alignment throughout our divisions and features.
In his present function as EVP, Model Technique & Artistic at Common Merchandise & Experiences (UP&E), Brian has led a few of leisure’s most acknowledged franchises via bodily and digital product innovation, leading to quite a few trade awards and report efficiency. He serves in an vital function as a key interface with Common Photos and different NBCU divisions, and in addition constructed a powerhouse inventive group at UP&E. Previous to becoming a member of Common, he activated compelling franchises in visionary methods at DreamWorks Animation and was a key chief within the groundbreaking model transformation at Goal. Brian will proceed his work at Common Merchandise & Experiences as we transition his tasks with a deliberate transfer to Orlando later this yr.
Eric Parr is promoted to SVP, Artistic Studio, reporting to Brian Robinson. On this new place, Eric will tackle an expanded function main inventive design on new sights, locations and experiences worldwide. He’ll convey his wealthy inventive and technical background to the attraction improvement course of on a number of new platforms. Working in partnership with Brian, and in shut collaboration with different Artistic Studio features, he and his group will form and outline the subsequent technology of Common branded experiences.
Parr was VP of Artistic.
Throughout his 25+ years of inventive management, he has been instrumental within the improvement of a number of the trade’s most iconic experiences and lots of of our award-winning sights. Previous to becoming a member of Common Artistic, Eric reimagined museums and exhibitions, most notably the Abraham Lincoln Presidential Library and Museum, and helped them turn into world-renowned venues. As a skilled architect and holder of many patents, Eric is acknowledged for his experience in bringing inventive initiatives to life that end in groundbreaking visitor experiences.
We’ve got an thrilling future with a strong aspiration mirrored in our new identify, our phenomenal product, a differentiated model goal and an awfully gifted group. I’m assured with the place we’re going as an organization and in Brian and Eric’s skill to take the Artistic Studio and its tradition to new heights.
I sit up for saying different key appointments quickly.
Please be part of me in congratulating these leaders on their new roles!
Mark Woodbury
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