Usher To Headline 2024 Tremendous Bowl Halftime Present

Usher is ready to test another field off his well-known musician bingo card, it seems. The 44-year-old R&B star has a number of primary singles, a quick however memorable function in an award-winning movie, teaching positions on varied actuality competitors exhibits, his personal line of fragrances, and—since July—a Las Vegas residency. And now the “My Manner” singer can add Tremendous Bowl headliner to his record, because the Nationwide Soccer League (NFL) introduced on Sunday that he’ll star within the halftime present for the 2024 sport, Tremendous Bowl LVIII (or 58, for these of you who don’t communicate Roman numeral).

The information of Usher’s ascendancy was introduced first through a press launch from the NFL, which touted the halftime present’s producer, Jay-Z-owned Roc Nation, and sponsor Apple Music, which changed Pepsi in 2023 for a reported five-year, $50 million annual contract. 

“Viewers can count on unprecedented behind-the-scenes entry resulting in a historic efficiency on music’s largest stage,” the discharge promised, however didn’t provide up any further particulars on what that really means. 

One hopes that it’s not a reference to the way in which Usher introduced the information to his personal followers: Through X (previously Twitter), the singer posted a video through which he seemingly acquired a phone name from Kim Kardashian, who informs him “you’re doing the Tremendous Bowl.” Usher, shocked, asks “Are you critical,” then tells her he’ll should name her again, presumably as a result of he has to fireside his administration and company for getting scooped by Kim Ok.

Since, just like the Tremendous Bowl, the star’s full title of Usher Raymond IV additionally comprises Roman numerals, the pairing appears auspicious—and the placement of subsequent yr’s massive sport is a nice coincidence, too. 2024’s Tremendous Bowl will go down at Allegiant Stadium in Paradise, Nevada, the house of the Las Vegas Raiders (as a Bay Space resident, you don’t have any thought how a lot it pained me to sort that) and a mere five-minute drive from the Park MGM, the place Usher’s months-long residency was simply prolonged. 

That’s a far simpler commute than he had in 2011, when he briefly joined the Black Eyed Peas on stage at Tremendous Bowl XLV. That yr’s halftime present, which went down at Cowboys Stadium in Arlington, Texas, was extensively panned, together with a scathing overview from Houston Press scribe Craig Hlavaty. Hlavaty wrote that when Usher appeared, to briefly run by his tune “OMG,” it “simply angered us that he wasn’t the precise headlining performer.” As of publication time, Hlavaty has not made a public statement on his stage of anger on the 13-years-later grant of his want.