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We Are Social has acquired above-the-line company Metta Communications in Hong Kong. Metta will probably be rebranded to Metta/We Are Social underneath the brand new possession and can work alongside We Are Social’s current staff in Hong Kong.
Donald Wong has taken on the final supervisor function of Metta/We Are Social, and he’ll report back to Pete Lin, CEO of We Are Social in North Asia. Wong was beforehand normal supervisor at We Are Social Hong Kong, a task he has held for the reason that workplace first opened in 2018. Matt Tse, previously ECD at Metta Communications, is now ECD throughout all shoppers. All groups will work intently with We Are Social’s staff of 135 in North Asia.
The partnership is geared toward creating an built-in providing given Metta’s experience in tv promoting and We Are Social’s in social campaigns. A few of Metta’s previous work have included a launch marketing campaign for Ikea Hong Kong’s Tsuen Wan retailer, and it additionally created the well-known cat mascot for retail big Mannings.
Wong stated: “Metta has constantly confirmed its artistic chops so this deal not solely will increase We Are Social’s presence in Hong Kong, it provides an entire new degree of road cred. We couldn’t be in a greater place to serve the rising digital and built-in advertising and marketing calls for available in the market.”
Lin added that We Are Social is now in the perfect place to assist manufacturers trying to attain the Hong Kong market, in addition to homegrown manufacturers in Hong Kong trying to market to the remainder of the world.
We Are Social and Metta’s shoppers within the area now embody TCL, Alipay, Hong Kong Palace Museum, Abbott Laboratories, Klook, and Livi Financial institution.
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