Who’s Jack Schlossberg? The Kennedy content material creator is gaining reputation on social media for extra than simply politics.

There’s a brand new Kennedy on the general public stage.

No, it’s not Robert F. Kennedy Jr., the unbiased candidate for president who’s been making waves in political circles, however relatively his 31-year-old cousin, Jack Schlossberg.

Schlossberg has the Kennedy appeal because the son of a former ambassador to Japan Caroline Kennedy and the only real grandson of former President John F. Kennedy. And his darkly good-looking options are paying homage to his late uncle, John F. Kennedy Jr.

However in contrast to his extra buttoned-up predecessors, the eccentric Schlossberg is making a reputation for himself via social media, the place he has amassed a whole bunch of hundreds of followers.

He might already be in your radar. Vogue has leveraged his voice and views to interrupt down the significance of final week’s presidential debate for viewers. He participates in Kennedy household occasions, like serving to to host the Profile in Braveness ceremony on the JFK Library in Boston final month and talking alongside his mom on the 2020 Democratic Nationwide Conference.

Nonetheless, sprinkled inside these official moments are many extra playful ones that specify why many viewers flock to him on-line: moonwalking at a Walmart, strutting round to AC/DC in biker shorts, and taking over totally different characters whereas criticizing his cousin’s long-shot candidacy.

Who’s Jack Schlossberg, the newest Kennedy on the scene? Right here’s what that you must know.

❓The fundamental stats

John Bouvier Kennedy Schlossberg, 31, is the son of designer Edwin Schlossberg and Caroline Kennedy, the one surviving little one of Jacqueline Kennedy Onassis and President John F. Kennedy, who was assassinated in Dallas on Nov. 22, 1963. Jack is JFK’s solely grandson and has two sisters: journalist Tatiana Schlossberg, 34, and actress Rose Schlossberg, 35.

🎭 He’s an actor, author and ‘possibly’ politician

A graduate of Yale, Harvard Regulation College and Harvard Enterprise College, Schlossberg, who’s primarily based in New York Metropolis, advised City & Nation in June that he’s presently auditioning for appearing roles and has begun writing a e book “about my methodology and the way I see the world.”

So far as getting into what he facetiously known as the “household enterprise,” i.e. politics, he made clear it received’t occur anytime quickly. “I really like politics. I really like public service,” he defined. “I’m impressed by that legacy of my household, however I’ve no quick plans.”

Nonetheless, that hasn’t stopped him from being political on social media, notably in terms of praising Biden’s accomplishments throughout his first time period in workplace or criticizing Republicans on Twitter.

📲 How did he get began?

Schlossberg started posting on Instagram in July 2012, initially sharing candid photographs of family and friends earlier than transitioning to posting side-by-side pictures of objects and their definitions, accompanied by dry, witty captions. He’s since posted a number of clips of himself doing quirky issues — usually shirtless.

Alternately critical and foolish, Schlossberg will at some point submit a video of himself presenting an award at a gala, the subsequent day he’s debating about which nation invented pasta or displaying off his bottom with a message that reads: “Sext me.”

In the meantime. on X, which he joined in Feb. 2014, Schlossberg is understood for sharing passing ideas about issues like Christ’s physique sort (“Jesus was skinny. Toned, however not large.”) or AI’s sexuality (“If AI is non-sexual, does that restrict its potential? Or make it unstoppable?”) or Lent (“LENT is coming. I’m giving up sugar and anger.”).

Schlossberg’s quirky posts attracted a small however mighty following over time. In latest months, he’s tackled extra critical subjects, such because the 2024 presidential election and his cousin’s position as a possible spoiler within the race. That’s solely added to his broader enchantment.

⭐ Why has Jack turn into so widespread?

From the start, Schlossberg’s posts have felt like one large inside joke that he’s sharing with the web. For a lot of of his 300,000-plus followers throughout social media platforms, he’s a refreshing entry level into the Kennedy household, most of whom are notoriously non-public.

Some social media customers have described him as a “bizarre mixture of the Kennedy, Bouvier, and Schlossberg genes,” with others calling him “good-looking and goofy” and observing the hanging resemblance to his uncle John F. Kennedy Jr., his mother’s brother who died in July 1999.

Schlossberg’s reputation grew after a video went viral in Sept. 2023 of him criticizing the insurance policies of his uncle, third-party candidate Robert F. Kennedy Jr. As one of many first members of the Kennedy household to talk out in opposition to RFK Jr., he turned a flash level within the extremely publicized feud between the candidate and the Kennedys.

Schlossberg’s criticism of his uncle made headlines once more when he posted a collection of clips criticizing his insurance policies, which he carried out as characters full with various American accents named “Anthony” “Wade,” “Joshua” and “Jimmy.”

Though the movies obtained backlash, additionally they introduced Schlossberg extra notoriety, which prompted him to launch a set of sorry-not-sorry clips in his varied personas. As “Joshua,” he says, “These characters really assist me cope.”

However politics aren’t the one motive why viewers are interested in him. He reached new heights when movies of him singing shirtless to “Ticket to Experience” by the Beatles and doing wacky issues like cracking open a coconut, hit viewers’ for you pages (FYP).

📣 What he’s mentioned about his movies

Talking to City & Nation in June, Schlossberg mentioned his posts represent an experiment in figuring out how messages transfer on-line.

“It’s quite a bit more durable for a optimistic message to unfold than it’s for a takedown,” he mentioned. “I believe that if there was something strategic about my movies, it was to attempt to mix these two issues so {that a} robust opinion, which travels quick on-line, was mixed with a critical set of information. And I believe that you simply want that mixture so as to break via and to make issues thrilling.”

The posts about RFK Jr., he added, have been an try to convey his critical ideas in regards to the 2024 presidential election in a humorous approach.

“I believe everybody’s in search of just a little little bit of levity and humor right here,” he mentioned. “If it’s all so critical on a regular basis, it’s simply too heavy.”

✔️ He’s endorsing Joe Biden

Schlossberg is a supporter of President Biden, having spoken on the 2020 Democratic Conference together with his mom.

“I believe it’s as much as all of us to attempt to do what we will,” he advised City & Nation about serving to the Democratic Occasion.

“For me, that meant making these movies on-line. I’m attempting to do no matter I can to assist President Biden win,” he mentioned, including that he’s obtained messages from followers “telling me that I helped them see one thing they didn’t essentially see earlier than. If I get one particular person to suppose that, that’s an enormous success, and I believe there’s much more than one particular person.”

👶 Followers name him ‘Little Edie’

Schlossberg’s center identify “Bouvier” was Jacqueline Kennedy’s maiden identify. Followers have drawn parallels between him and his grandmother’s late cousin, Edith Bouvier Beale, whose eccentric persona was the centerpiece of Gray Gardens. Within the traditional documentary, she usually carried out spontaneous dance numbers and displayed a eager sense of joie de vivre.

Many followers have famous that Schlossberg’s affable persona conveys “Little Edie power,” with some even saying he’s “Little Edie reincarnated.”

“Individuals say the Kennedy genes are robust in him,” one follower wrote on X, alongside pictures of Schlossberg sitting on the bottom at a grocery retailer whereas barefoot. “However, yall — that is Bouvier habits. He’s Little Edie born once more.”