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Dr Guo Cheng, President at STEPVR
In accordance with STEPVR, video creation performs a pivotal position for companies and professionals in conveying info on this period of the web and quick movies. Nonetheless, the prevailing video manufacturing processes are sometimes tedious, expensive, and time-consuming, making them inaccessible to small to medium-sized enterprises (SMEs).
AI-based video creation instruments are imagined to be useful for this, however challenges stay.
“Current AI video applied sciences have primarily excelled in remoted areas, producing quick dynamic scenes from a single picture or crafting artistic movies primarily based on textual descriptions. Regrettably, these applied sciences usually stay ‘novel and fascinating,’ struggling to seek out sensible purposes,” says STEPVR President Dr Guo Cheng in an electronic mail interview with e27.
To deal with that downside, STEPVR developed a Generative AI-powered video era platform to make video manufacturing so simple as making a slide presentation for companies. It could even create digital avatars that verbally articulate a written script in a specific Southeast Asian language.
“We’re dedicated to reverse engineering the whole spectrum of AI applied sciences important for video manufacturing and seamlessly integrating them right into a genuinely sensible product. In contrast to different options, our AI video era instrument is light-weight, permitting customers to effortlessly create talking-head movies akin to producing a PowerPoint presentation—making the method extra environment friendly, concise, and tailor-made to particular person wants.”
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STEPVR presently has 10 core members concerned in its AI undertaking and is planning to develop its crew additional.
The corporate was a part of the AI Trailblazers initiative, Singapore’s first Generative AI Innovation Sandboxes established to speed up the event of generative AI options that deal with organisations’ real-world challenges. The initiative is a part of MCI, DISG, and Google Cloud’s strategic collaboration to bolster the nation’s Nationwide AI Technique.
To study extra about STEPVR, try this edited excerpt of our interview with Dr Guo Cheng:
Are you able to inform us a bit about your product growth journey? How did you give you the thought and idea?
In the course of the surge in Generative AI applied sciences, STEPVR actively explored options for AI-generated movies. Nonetheless, the exorbitant price of creating giant fashions led the crew to a pivotal realisation. Generic AI video instruments had grow to be the “Colosseum” of business giants, unsuitable for startups and small to medium-sized enterprises. To thrive, STEPVR wanted to determine area of interest calls for and carve out a path in direction of industrial viability.
At that second, because the crew meticulously organised product info by way of PowerPoint, a groundbreaking thought emerged. What if they might create a promotional video by using an analogous strategy? This might circumvent the normal processes of scripting, capturing, recording, modifying, and post-production results, liberating productiveness totally.
Furthermore, this demand was mandatory for startups, gross sales professionals, enterprise executives, and workplace staff. An AI-generated high-quality video had the potential to make their merchandise or corporations stand out, with a robust willingness to pay for such a service.
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In a remarkably quick interval, STEPVR established a web-based AI video instrument. This instrument seamlessly integrates parts similar to digital spokespersons, materials photos and movies, copywriting, logos, and AI-generated photos, specializing in producing enterprise-level promotional or private introduction movies.
How do you envision your product will probably be within the subsequent few years?
Our imaginative and prescient is to construct a considerable base of paying customers globally sooner or later, with a stellar status, genuinely serving the branding wants of SMEs and people. Concurrently, we purpose to liberate the productiveness of extra video producers, offering a helpful service to the broader group.
Who’re your customers? How do you purchase them?
Within the preliminary part, STEPVR is focusing on SMEs with a person base of a number of hundred folks, aiming to safe preliminary funding by way of collaborations with company shoppers. Concurrently, there are plans to advance the event of the non-public version of our product.
Because the mother or father firm primarily engaged in metaverse VR, wearable units, and robotics, STEPVR’s mother or father firm has collected a number of years of expertise with its international gross sales crew and clientele. Within the AI product line, STEPVR is assured in leveraging its current channels to amass its preliminary person base.
Moreover, the crew will proceed taking part in main AI competitions and displays. Moreover, efforts will probably be made to ascertain a communication matrix on social media platforms each domestically and internationally, making certain that extra customers grow to be acquainted with STEPVR’s merchandise and increasing its affect.
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What’s what you are promoting mannequin?
We purpose to provoke our exploration with a B2B mannequin, subsequently advancing our product strains into B2C. We’re open to capital infusion all through this course of to gas additional growth and funding.
Globally, Singapore is without doubt one of the most promising international locations relating to AI implementation. Is there any particular alternative that you just wish to faucet into right here?
Singapore will function the abroad knowledge centre for STEPVR’s AI video merchandise. The area is conducive to the high-tech business and boasts a major pool of potential customers. The crew recognized a considerable enterprise alternative throughout the preliminary market analysis part. Many SMEs in Southeast Asian international locations lack localised and customised AI video era instruments.
Concurrently, they discover it difficult to afford off-the-shelf AI instruments from Western markets. This presents STEPVR with an incredible enterprise alternative.
What’s the position of partnership in serving to you develop what you are promoting?
In the course of the just lately concluded AI Trailblazer Accelerator programme, a joint initiative by the Singapore authorities and Google, STEPVR’s product obtained substantial assist.
With Google offering cloud computing companies and steering from its technical crew, STEPVR enhanced its product’s person expertise considerably. Trying forward, STEPVR is dedicated to ongoing collaboration with its companions, constantly refining the product to ship improved companies to its customers.
What’s your main plan for 2024?
We purpose to have 100 enterprise-level customers by the yr 2024.
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Picture Credit score: STEPVR
The put up With STEPVR, making AI-generated movies is as simple as creating PowerPoint presentation appeared first on e27.
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