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Cheryl Pan
Senior vp & accomplice, common supervisor, Hong Kong & Better Bay Space
BlueCurrent Group
Hong Kong SAR
In her 11 years at BlueCurrent Hong Kong, an Omnicom Group company that she joined as an intern, Cheryl Pan has been promoted 9 instances to change into the primary feminine common supervisor within the firm’s historical past, overseeing two workplaces.
Within the midst of COVID’s challenges, Pan accomplished the corporate’s transition right into a full-service company, quickly reconfiguring the group into 4 key pillars: Media and platforms; model advertising; inventive and manufacturing; and, the Better Bay Space. A ahead thinker, Pan recognised the transformative function of communications in China’s Better Bay Space and arrange a brand new workplace in Guangzhou as a bridge for cross-boundary manufacturers.
Pan spearheaded the event of on-demand capabilities round expertise technique, digital transformation, social media innovation, genuine storytelling and stakeholder engagement. Main through an agile hub mannequin that ensures effectivity and alignment throughout markets, she managed to safe mulitple new purchasers in key sectors similar to B2B/B2C tech, life-style, healthcare and manufacturing, seeing the company’s main purchasers improve budgets and increase scope.
As a DE&I advocate within the agency, Pan has constructed a extremely collaborative and inclusive tradition throughout the 2 workplaces via coaching packages, cultural ambassador initiatives and cross-border actions.
A extremely sought-after mentor within the business, Pan continues to uplift others as she rises via the ranks. All through the years, she has a optimistic impression on lots of of pros, contemporary skills, girls and youth domestically and regionally, via her varied engagements within the business associations, NGOs and educational establishments.
She continues to steer by instance, with a deal with change, elevating variety, nurturing expertise, and uplifting others with a imaginative and prescient of the facility of communications to make a optimistic impression.
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