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Christina Vacharanetr
Managing director
Zenith, Publicis Media
Thailand
Christina Vacharanetr appears to have the Midas contact. In a profession spanning over 20 years throughout completely different teams, she has persistently maintained a streak of successful pitches.
Within the two years she has been with Publicis Media Thailand, Vacharanetr led the profitable pitches for L’Oreal Thailand, Friesland Campina and PepsiCo, with a complete billing of US$60 million. It comes from having a deep understanding of the wants and targets of their shoppers, which has additionally translated into delivering distinctive outcomes.
One other accomplishment of Vacharanetr has been her skill to develop the revenues of present shoppers. By creating sturdy relationships, she has been in a position to determine alternatives for development and develop efficient methods to capitalise on them. This has resulted in elevated revenues and strengthened partnerships with and for shoppers.
For the Samsung account, which is Publicis Media’s largest shopper, Vacharanetr was instrumental in all the things from refining the work to implementing new processes, whereas working hand-in-hand with the regional group to make sure that the enterprise is in an improved state. Different key accounts like Mundipharma have grown over 700% in media spending over the previous yr, below her management.
Earlier than main Publicis Media Thailand, Vacharanetr was the MD of Wavemaker Thailand, the place she spearheaded the immense development of accounts to develop Wavemaker into one of many high businesses in Thailand. In her present position, she has put in her expertise and expertise to rework your complete Publicis ecosystem, each internally and externally.
Vacharanetr has been working tirelessly in direction of the event of expertise throughout the company. By sharing media-based data throughout the group, she has constructed a tradition of excellence and innovation, fostering a collaborative and supportive surroundings for all staff. Within the two years she has been with the company, Vacharanetr has carried out over 20 coaching programmes and workshops for all of Publicis Groupe Thailand’s staff. She was additionally a key member of the committee answerable for organising Publicis Thailand’s inaugural ‘Energy of 1, powering the long run’ occasion as a part of the ‘Energy of 1 developments’ initiative by the Groupe.
On account of her efforts, Zenith has achieved spectacular accolades, together with successful the silver award for Thai Media Company of the Yr at Marketing campaign Asia-Pacific’s Company of the Yr awards.
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