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Jessica Wu
Chief working officer
Mindshare
China
From becoming a member of Mindshare China in Shanghai in 2006 as a shopper chief to now, as its chief working officer, Wu has been a driving power behind the company’s model development and digital transformation. After entering into her new position because the COO at first of this yr, Wu was fast to streamline operations and steer inside effectivity by leveraging superior know-how and automation.
In considered one of her preliminary assignments as a shopper chief, Wu’s most notable achievement was pioneering the Inside Routing Gateway Protoccol (iGRP) idea in partnership with Miaozhen, a startup on the time. She performed a major position in serving to Miaozhen develop its measurement enterprise into the trade big it’s immediately. Her ground-breaking digital ideas additionally led Mindshare to win all of YUM’s OTV, Search and Cellular enterprise, making YUM considered one of their prime three purchasers with a five-year contract.
Earlier than becoming a member of Mindshare, Wu labored at JWT Shanghai’s media division as a planner on varied massive FMCG manufacturers. She additionally gained deep experience in media shopping for and negotiations throughout her stint with GroupM Buying and selling. Later, Wu turned the funding head of L’Atelier and UNITE, bespoke companies created by Mindshare for LVHM and Unilever, respectively.
Constructing on her expertise in media funding and dealing carefully with purchasers and GroupM, she joined the management group at Mindshare in 2021 because the chief intelligence officer. She lives by the mantra of “Present Don’t Inform.”
Wu can be captivated with serving to others attain their potential, which is clear in her method in the direction of mentoring promising younger expertise. She doesn’t restrict herself to current mentorship applications and is at all times looking out for high-potential expertise who haven’t had the fitting setting to shine.
It’s this steadfast perception that led her to find and personally mentor considered one of Mindshare’s most excellent managing administrators immediately, Carey Wang. Wu additionally led large-scale coaching initiatives similar to Undertaking Advance, a GroupM-wide coaching program that ensures all company expertise is conversant in inside processes and greatest practices.
She can be concerned in product growth throughout the company. Her efforts with key purchasers have resulted in a number of bespoke merchandise being standardised and used throughout the company with different purchasers as properly.
Wu’s breadth of expertise and multi-dimensional talent units to tackle challenges make her a precious asset to the media trade.
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