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Kelly Pon
Chief inventive officer
BBH
China
A take a look at Kelly Pon’s profile, and it’s onerous to imagine her checklist of achievements are pinned on one particular person. She performs a large number of roles, and her title doesn’t do justice to the quantity she packs in.
A founding member of BBH China and the primary feminine CCO of the company, Pon produces work that wins metals regionally and exports Chinese language creativity globally. Living proof: The futuristic Nike ‘Trove’ marketing campaign, a digital library of Nike’s collaborations with cultural pioneers that encourage and empower China’s youth; aesthetically dropped at life by fusing AR tech with immersive 360 experiential movies. The marketing campaign gained the ‘FWA of the Day’ for marrying design with cutting-edge innovation.
Her current work on international campaigns for Sephora, KraftHeinz, LG, Samsung, Garena and Goat Video games push inventive boundaries in progressive methods—profitable each purchasers and industrial outcomes alongside the best way. Instrumental in diversifying BBH China’s roster with 11 key wins, together with Mini-Cooper (BBH China’s largest account), Keppel Land, Athletic Greens, Nike and others. Her energy lies in cross-cultural work, having labored in numerous markets around the globe, leading to her additionally taking up roles outdoors of China in her remit as the worldwide lead of SKII, working out of Singapore.
Her staff admires her for being a people-oriented chief—as seen within the superb testimonials from each purchasers and seniors at Publicis. Main with coronary heart, Pon values folks, variety and inclusion. These aren’t simply buzzwords or enterprise imperatives; because the pioneering feminine CCO, she believes in altering the narrative for girls in promoting and actively provides again with mentoring junior expertise by way of Publicis’ mentorship program ‘L’avenir’, taking part in coach for The London Worldwide Awards, and several other different in-house efforts.
Her strong extracurriculars embody co-founding a assist group, ‘Undertaking Herd’ to encourage and uplift ladies in promoting. With a spot on The One Membership for Creativity’s Worldwide Board, Pon will get to increase her affect globally. She can also be the Chairwoman of Publicis Groupe China’s Artistic Council and certainly one of 22 various inventive leaders chosen from around the globe to serve a three-year time period working to raise creativity and champion variety within the trade.
As a working girl, spouse, and mom of three, Pon has perfected the balancing act: aces the day job, finds time to play DJ outdoors of labor. A skilled classical musician with a level from Boston College, Pon is the co-founder of a profitable underground membership in Shanghai, Elevator.
A winner of the Ladies to Watch Larger China award, Pon’s stellar accomplishments make approach for a regional spot as nicely.
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