[ad_1]
Stephanie Ng
World head of selling, wealth and private banking
HSBC
Hong Kong SAR
HSBC is used to proudly owning the banking panorama, however with swifter, nimbler digital monetary companies choices popping up, the problem to catapult the shopper base, keep model worth and develop international attain is more durable than ever. Stephanie Ng understands that each one too nicely.
A digital pioneer with practically 20 years of selling expertise in varied divisions of Commonplace Chartered, MasterCard, AIG and most not too long ago, Meta, Ng is aware of a factor or ten about making manufacturers develop, revenue, and innovate within the monetary sectors. Her ardour for embracing digital transformation and understanding the altering wants of customers has been rewarding for HSBC—a 158-year-old establishment that’s quickly evolving to outlive new competitors.
In lower than a yr of taking the worldwide head of selling function within the Wealth and Private Banking division, she has made a telling influence. The ‘From Silicon Valley to Sydney’ marketing campaign and media associate Wall Avenue Journal aimed to attach the financial institution with a youthful technology of decided and revolutionary buyers and noticed audience-targeted placements click-throughs at 2.6 instances above the set benchmark. With concentrated advertising and marketing efforts like this, HSBC’s Wealth and Private Banking division has seen an uptick in worldwide clients in H1 2023, up 8% year-on-year.
Ng has additionally rolled out advertising and marketing efforts across the worldwide proposition, which ties into the financial institution’s industrial targets of doubling international clients by 2025. An iteration with cricketer Virat Kohli launched concurrently throughout a number of markets like India, Singapore, Australia, UK and distributed throughout social platforms like YouTube, Disney+ Hotstar, amongst different channels, was a large success. It yielded an 85% uplift in web site site visitors, over 470 gadgets of editorial protection, representing a complete international marketing campaign attain of virtually 1.5 billion amongst different brand-building metrics.
Monetary companies as a sector just isn’t all the time probably the most thrilling creatively. Generally, the adverts will be as mundane because the phrases and situations of the merchandise on supply, however Ng’s workforce is consciously making an attempt to interrupt that rut. The result’s elevated creativity recognised at over 30 worldwide awards this yr, together with the Artistic Circle Awards, D&AD, YouTube Awards and the Clios.
One in all Ng’s largest belongings is her relentless give attention to gender equality efforts. As a Malaysian girl who rose to the highest of HSBC in Hong Kong, she is aware of the challenges and isolation feminine leaders typically face. Decided to alter that, Ng leads HSBC’s first Feminine Mentorship Programme for younger rising girls leaders to spice up feminine presence in senior management roles—with a purpose to extend girls’s illustration in management positions by 35% by 2025.
She can also be launching a Womens@HSBC networking initiative for mentoring younger girls and confronting taboo matters like fertility, miscarriage and menopause. She isn’t just a pacesetter; she is a mover and shaker. And for that, Ng earns a coveted spot within the Class of 2023 Girls to Watch.
[ad_2]
Source link