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TL;DR
- Google is testing a brand new technique to present YouTube TV advertisements, as confirmed by the corporate.
- Adverts are showing through the beforehand ad-free “Zen” moments.
- Google is simply testing this for now, as solely choose customers see the ads.
Replace, June 20, 2023 (01:43 PM ET): Now we have acquired an announcement from a Google spokesperson associated to this information. The assertion, in full, is printed beneath:
We’re operating an experiment that permits advertisers to affiliate their model with stress-free moments on YouTube TV, with out interrupting a characteristic viewers take pleasure in. We don’t have something to announce proper now.
It appears like our concept was appropriate right here. We’ll simply want to attend and see if these exams roll out on a wider scale and if Google adopts the brand new system for all customers throughout the board.
Authentic article, June 19, 2023 (11:46 AM ET): If you happen to’re a YouTube TV subscriber, you doubtless have seen a “Zen” second sooner or later. These are peaceable video clips that play in a spot the place you’d often be seeing an commercial if you happen to have been watching that specific program on conventional cable. It’s a pleasant break from the deluge of advertisements you’ll often get throughout a present.
Nonetheless, it seems Google is attempting to make these ad-free moments a brand new place to place YouTube TV advertisements. In line with customers on Reddit, some persons are seeing text-based advertisements overlayed on prime of the Zen video clips. Within the picture above, shared by a Redditor, you may see the brand for Progressive on prime of the standard Zen clip.
In line with the thread, not everybody has seen one in every of these advertisements. It’s very attainable Google is performing some A/B testing, so solely sure customers will see them. Now we have reached out to Google for an announcement and can replace this text if and once we hear again.
Clearly, these Zen spots are a major area to promote advertisements. In reality, we’re shocked they haven’t all the time been full-on video advertisements. Nonetheless, it’s however disappointing to see Google toying with the concept of bringing advertisements — nonetheless delicate — to the one place on the earth of YouTube that isn’t smothered in ads.
Hopefully, these new YouTube TV advertisements don’t check properly, and Google will depart the Zen moments alone. For now, although, go forward and assume that gained’t be the case sooner or later.
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